ADA, Mich., June 6, 2017 /PRNewswire/ -- Independent financial advisors, who are representatives of USA Financial, can say good-bye to manually typing contact information and other repetitive information on forms when opening investment accounts. The firm's straight-through processing (STP) system, built over a two-year period, modernizes the submission of account opening and maintenance forms into an entirely electronic process, which includes e-signature and delivery of signed documents to all parties. This custom-built solution works in concert with some of the industry's leading software systems, all of which are bundled into the firm's technology package.
In addition to STP eliminating the overnight shipping component of submitting new business forms, opportunities for errors are less due to built-in, enhanced form validation. Advisors can remotely engage with their clients, which means office visits to open accounts are no longer required. The process also offers convenience because it can be accessed online from any device without the need for installed software on advisor or client devices.
Although the move toward paperless form submission and processing is already under way in the financial services industry, "Off-the-shelf systems don't go far enough to streamline submissions," says USA's Chief Technology Officer, Greg Lockwood. "We took a long look at the process, all the way through to the institution, and built our system accordingly," he says. Greg's team dedicated more time to eliminating friction at each step of the process, such as including additional form validation to ensure forms are correct before submission, reducing repetitive data entry by incorporating blotter completion from data already entered into the forms, and walking the advisor through setting up the e-signature process by using an easy-to-understand wizard. Everything about the system is more efficient for each party involved from start to finish.
About USA Financial
Founded on April 1, 1988, USA Financial is a privately owned, independent financial services firm serving both clients and financial advisors throughout the country. The firm is committed to empowering financial advisors and clients by helping advisors grow their practice and serve their clients with a wide array of financial solutions and technology offerings. The USA Financial family of companies includes USA Financial Securities (FINRA-registered broker-dealer and registered investment adviser), USA Financial Insurance Services (insurance wholesaler), USA Financial Portformulas® (a registered investment advisor and formulaic trending money manager), USA Financial Media (multimedia firm and producer of the nationally syndicated USA Financial Radio Show), and USA Financial ExchangeSM (a turnkey asset management platform). Each of these companies plays a vital role in the overall value proposition offered by USA Financial to its advisors and clients. Visit its website at www.usafinancial.com.
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SOURCE USA Financial