LOS ANGELES, Feb. 16, 2011 /PRNewswire-USNewswire/ -- MI6, the association dedicated to the success of marketing, promotion and advertising professionals in the interactive entertainment community, announced today that the sixth annual 2011 MI6 Game Marketing Conference will feature an exclusive session on the digital transformation of the gaming industry by Peter Moore, president of EA SPORTS. The conference will take place on April 7, 2011, at the Grand Hyatt in San Francisco.
In Moore's address titled "Moving the Goalposts – Extending Discs to Digital and Games to Services," he will offer an inside look into the future of interactive entertainment and explore opportunities for video game makers to attack the digital revolution. In his presentation, Moore will also discuss the impact of new business models on the industry – such as free-to-play social games, micro-transactions and subscriptions.
"MI6 2011 will be one of the most important conferences this year, providing brand teams and game marketing executives with insight, ideas and solutions to the marketing and business challenges they face daily," said Jonathan Block-Verk, president and CEO of MI6. "Peter's experience, expertise and point of view are unprecedented, and it is imperative that we discuss this topic as a community."
Moore joins previously announced speakers Carolyn Mehran, CEO and founder of Alliance Leadership, Dave Knox, CMO of Rockfish Interactive and Cindy Gallop, founder and CEO of If We Ran The World. Additional speakers will be announced weekly.
The theme of this year's conference is "It Starts Here," focusing on the insights, ideas and solutions needed for success in the game marketing industry. For more information on MI6 2011, visit mi6conference.com and follow @mi6gaming on Twitter or "like" MI6 Game Marketing on Facebook.
MI6 is a non-profit association dedicated to maximizing the effectiveness and supporting the success of marketing, promotion and advertising professionals involved in the interactive entertainment community. The MI6 Conference and Awards celebrate marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For further information, please visit mi6conference.com.
SOURCE MI6 Game Marketing