Eagle-Backed AYA Medical Spa Expands into New York with Acquisition of Tribeca MedSpa

ATLANTA, Feb. 24, 2025 /PRNewswire/ -- AYA Medical Spa ("AYA"), a premier medical aesthetics platform backed by private equity firm Eagle Merchant Partners ("Eagle"), has acquired Tribeca MedSpa ("Tribeca"), a renowned provider of medical aesthetic treatments with two New York locations. The acquisition marks a key step in AYA's expansion into the New York market.

Founded in 2006, Tribeca MedSpa has built a strong reputation as a pioneer in the medical aesthetics industry, delivering cutting-edge, non-invasive cosmetic treatments with a luxury experience. Under the leadership of cofounders Bill Tobin and Dr. Ron Krinick, the business has expanded to two highly sought-after locations, solidifying its position as a leading destination for aesthetic medicine in Manhattan.

The partnership with AYA, a doctor-led, patient-focused medical spa platform, aligns with Tribeca's mission to provide best-in-class treatments with highly trained professionals.

"We are excited to enter into our next stage of evolution joining forces with AYA Medical Spa and Eagle Merchant Partners. Much like AYA Medical Spa we are doctor led skin and body focused tenured medical spa. We share a similar mission and vision of being best-in-class, highly trained, and a results driven medical spa," states Bill Tobin.

"Tribeca MedSpa has set the standard for premium medical aesthetics in New York, and we are thrilled to welcome them into the AYA family," said Dr. Jim Namnoum, CEO of AYA Medical Spa. "This partnership strengthens our position as a leading medical aesthetics provider and allows us to expand our footprint in a key market."

With a track record of investing in high-growth consumer services businesses, Eagle will support AYA's continued expansion and further solidify its leadership in the medical aesthetics sector.

"Tribeca MedSpa is a well-established brand with a loyal customer base in an attractive market," said Drew Foster, Eagle Merchant Partners. "This acquisition aligns perfectly with AYA's vision to build a premier medical aesthetics platform. We look forward to supporting the combined team as they continue to innovate and grow."

Eagle Merchant Partners, based in Atlanta, has invested more than $1 billion in businesses with unique growth potential. It has extensive experience in the multi-unit and consumer services, including investments in medical aesthetics, fitness, and childhood enrichment.

For more information, visit AYA's website and Eagle Merchant Partners' website.

Media Contact:
Thornton Kennedy
C | 404 210-0363
[email protected]

SOURCE Eagle Merchant Partners