Easter Basket Favorite PEEPS® Offers Variety for Everyone
BETHLEHEM, Pa., March 18, 2014 /PRNewswire/ -- An iconic symbol of Easter, the PEEPS® brand has been the Easter basket staple for just over 60 years. With more than 1.5 billion PEEPS® consumed during Easter alone, it's no wonder PEEPS® have remained the #1 non-chocolate candy at Easter for more than 20 years. From making colorful additions to baked goods, to decorative accents for craft and art projects, to fun little surprises hidden inside Easter eggs or simply savoring the sweet treat on its own, PEEPS® are sure to bring a smile to kids of all ages.
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The PEEPS® brand is offering an assortment of products to make
Spring and Easter sweet and cheerful. With more than 12 different products available in a variety of colors, shapes and flavors, PEEPS® will help you express your PEEPSONALITY® in many fun new ways. New and available nationwide in 2014 are PEEPS® Party Cake Flavored Marshmallow Chicks; delicious vanilla cake flavored marshmallow chicks sprinkled with fun rainbow confetti.
PEEPS® offerings for Easter 2014:
- NEW PEEPS® 10 ct Party Cake Flavored Marshmallow Chicks
- PEEPS® Marshmallow Chicks and Bunnies in six colors (yellow, pink, blue, lavender, green and orange) and varying package sizes
- PEEPS® 3 ct Chocolate Dipped Marshmallow Chicks. Available in milk or dark chocolate varieties
- PEEPS® Marshmallow Chick in a Hollow Milk Chocolate Egg
- PEEPS® PEEPSTERS® offer bite sized indulgence with the combination of rich chocolate and delicious marshmallow flavored creme. Available in milk or dark chocolate varieties
- PEEPS® 3 ct Sugar-Free Marshmallow Chicks
- PEEPS® 4 ct Rainbow Pops
- PEEPS® 1ct and 3 ct Large Marshmallow Bunny
- PEEPS® 1ct Chocolate Covered Marshmallow Chicks (in either dark or milk chocolate)
For a complete listing of available products visit www.marshmallowpeeps.com or www.peepsandcompany.com
"For decades our fans have looked forward to finding our wide variety of products poking out of their Easter baskets, and we continue to provide the classic PEEPS® they have come to love plus exciting new additions like PEEPS® Party Cake Chicks which are sure to become favorites," said Mark Hoffman, Senior Brand Manager for PEEPS®. "Each year we are excited to see how our fans express their PEEPSONALITY® and get creative with our products through recipes, crafts, and as a part of Easter traditions and festivities."
Here are a few fun facts on the fluffy marshmallow favorite:
- In 1953, it took 27 hours to create one PEEPS® Marshmallow Chick. Today, thanks to advances in technology, it takes six minutes.
- Just Born produces enough PEEPS® Brand Marshmallow Candies in one year to circle the earth twice.
- PEEPS® Brand Candies have been the #1 non-chocolate brand at Easter for more than 20 years.
- Each PEEPS® Chick has 28 calories and Bunnies have 27.5 calories. Both have 0 grams of fat.
- If you had 8,000 PEEPS® Bunnies, and you stood them in a straight vertical line, you could reach the top of the Willis Tower (formerly, the Sears Tower) in Chicago.
PEEPS® fans can find all of these items at many retailers in the seasonal candy section or through www.peepsandcompany.com, where they can also find PEEPS®-themed merchandise and apparel. PEEPS® fans can also visit www.marshmallowpeeps.com to find delicious recipes and fun craft ideas.
About Just Born
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65392-just-born-easter-basket-favorite-peeps-offers-variety-for-everyone
SOURCE Just Born
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