Easter Just Got Even Sweeter with New PEEPS® Collaborations

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Mar 11, 2025, 07:42 ET

The 2025 partner lineup will have every-bunny buzzing this Easter season!

BETHLEHEM, Pa., March 11, 2025 /PRNewswire/ -- Spring is just around the corner, and the PEEPS^® Brand is adding extra excitement to Easter baskets with a collection of new toys, beverages and collectibles. This year's limited-edition collaborations are the perfect way to make Easter even sweeter!

"We love finding new ways to bring the magic of PEEPS^® beyond the candy aisle, and this year's collaborations are some of our most exciting yet," said Caitlin Servian, Brand Manager for PEEPS^®. "Whether it's a nostalgic favorite or a surprising new twist, these partnerships bring more fun and flavor to Easter celebrations."

PEEPS^® is partnering with Promised Land Dairy to bring its iconic Marshmallow flavor to the dairy aisle with the limited-edition PEEPS^® Sweet Marshmallow Milk! Perfect for sipping on its own or adding a sweet twist to your favorite recipes, this beverage is sure to become a springtime favorite!

Fans of playful collectibles will love the new Polly Pocket x PEEPS^® collaboration! Each micro compact opens to reveal an adorable bunny-themed world, complete with charming accessories that capture the magic of Easter. Whether for play or display, these pocket-sized sets are a delightful way to celebrate the season.

Pets can join in on the Easter fun with limited edition Milk-Bone PEEPS^® Artificially Marshmallow Flavored Dog Treats. These treats come in festive spring shapes, including the classic bone, the PEEPS^® Bunny, and the PEEPS^® Chick. These delightful bites bring Marshmallow-inspired fun to four-legged family members!

Two cultural icons come together as Hello Kitty^® and PEEPS^® launch an exclusive collaboration in select Walmart stores nationwide. The collection features co-branded products, including plush, cups, notebooks, and accessories, combining Hello Kitty's charm with the sweetness of PEEPS^®.

Even Easter brunch gets a festive twist with the PEEPS^® DASH™ Mini Waffle Makers and Rapid Egg Cookers. From adorable four-inch waffles with PEEPS^® Chicks and Bunnies in the center to special-edition omelet trays, these one-touch cooking devices are perfect for making Easter mornings even sweeter.

Fans looking for a cool new way to enjoy their favorite Marshmallow flavor can find PEEPS^® Marshmallow Flavored ICEE at select locations for a limited time. This frozen beverage delivers the signature taste of PEEPS^® in a sip-worthy form, offering a delicious twist on a nostalgic favorite.

Accessorize your love for PEEPS^® with the new ALEX AND ANI x PEEPS^® jewelry collection. Featuring playful designs inspired by the iconic Marshmallow treats, these pieces add a fun pop of springtime flair to any wardrobe.

This year's lineup of PEEPS^®-tastic partners brings even more ways for fans to celebrate the magic of the season. Whether enjoying a festive treat, discovering a fun collectible or adding a pop of springtime fun, PEEPS^® continues to make Easter even sweeter in new and unexpected ways.

For even more sweet craft and recipe inspiration, visit www.peepsbrand.com. For high-res visual assets showcasing the PEEPS^® collaborations, click here.

About Just Born Quality Confections:

Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people's lives. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS^®, MIKE AND IKE^®, HOT TAMALES^® and GOLDENBERG'S^® PEANUT CHEWS^®. Just Born has been a part of family traditions and memories for more than 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work.