Eastern Europe B2C E-Commerce Market 2018-2022: M-Commerce and Social Media Purchases Spur Online Sales Growth

DUBLIN, Sept. 3, 2018 /PRNewswire/ --

The "Eastern Europe B2C E-Commerce Market 2018" report has been added to ResearchAndMarkets.com's offering.

Continued growth predicted for online retail sales in Eastern Europe

Eastern Europe B2C E-Commerce Market 2018, indicates that online retail penetration figures, which currently are below the average of other European nations, have a huge growth potential as Internet connectivity and online shopper numbers increase.

M-Commerce and social media purchases spur online sales growth

The current online share of total retail sales in Eastern Europe is less than 5%. However, market trends such as M-Commerce, and purchasing through social media are expected to rapidly raise online sales figures. The report points to Turkey as an example of these trends in the region as over half of online shoppers there make purchases through smartphones, and a similar share buy items or services through the likes of Instagram and Facebook.

Eastern Europe has one of the smallest online retail markets among the global regions in 2017, but is projected to see growth through 2018 and beyond. Currently accounting for less than 5% of the region's overall retail sales, B2C E-Commerce revenues in Eastern Europe are spurred by market trends such as M-Commerce, social and cross-border online shopping, as the report shows.

Of the three top economies of the region, only Poland managed to reach past the 5% threshold in terms of E-Commerce's share of retail sales in 2017. Still, even in this nation the Internet and online shopper penetration rates are below the EU averages, indicating further untapped potential. In Russia, B2C E-Commerce sales are the largest of all Eastern European nations in 2018, but an increasing share of these is going to foreign online merchants, most of all Chinese, according to data cited in the report. In the Czech Republic, Poland and Ukraine the awareness of China-based AliExpress is also growing, although unlike in Russia, local E-Commerce competitors in these three countries continue to top AliExpress in website popularity.

Market evidence from Turkey highlights two other major trends in Eastern Europe's B2C E-Commerce. These include mobile and social commerce. More than 50% of online shoppers in this country make purchases through smartphones and close to that number also place orders through social media platforms such as Facebook and Instagram.

Questions Answered in this Report

• What was Eastern Europe's share of global B2C E-Commerce sales in 2017?
• How much online retail sales are generated by countries of the Eastern European region?
• What are the main trends influencing the development of online retail in Russia, Poland and Turkey?
• What do online shoppers in Eastern Europe buy and how do they prefer to pay?
• Who are the main online retail market players in Eastern Europe?

Key Topics Covered:

1. Management Summary

2. Regional Overview
Breakdown of Global Retail E-Commerce Sales by Regions, incl. Central and Eastern Europe, in %, 2017
B2C E-Commerce Share of Total Retail Sales in Central and Eastern Europe, in %, 2017
B2C E-Commerce Share of Total Retail Sales in Poland, Russia and Turkey, Compared to Selected Countries Worldwide, in %, 2017
Internet Penetration in Europe, by Country, in % of Individuals, 2011 - 2017
Online Shopper Penetration in Europe, by Country, in % of Individuals, 2011 - 2017

3. Russia
3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, July 2018
3.2. Trends
B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 - 2017
Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2017
Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2017
Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2017
Mobile Shopper Penetration, in % of Online Shoppers, 2017
3.3. Sales & Shares
B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, 2016 & 2017
B2C E-Commerce Sales, in RUB billion, by Three Comparative Estimates, 2014 - 2018f
B2C E-Commerce Sales CAGR, in %, 2010 - 2017 & 2018 - 2022f
B2C E-Commerce Share of Total Retail Sales, in %, 2017
B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
3.4. Internet Users & Online Shoppers
Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2017
Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2017
Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective Group, 2017
Reasons for Not Buying Online, in % of Individuals Who Do Not Shop Online, 2016 & 2017
3.5. Products
Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2017
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2018f
3.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017
Breakdown of Last Online Purchase from a Russian Online Store by Payment Method, in %, 2016 & 2017
3.7. Delivery
Breakdown of E-Commerce and Direct Selling Orders, by Shipping Methods, in %, 2017
Breakdown of Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2017
3.8. Players
B2C E-Commerce Player Overview, July 2018
Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2017
Top 10 Online Shops by Number of Monthly Visitors, in millions, 6 Months to September 2017

4. Poland

5. Turkey

6. Czech Republic

7. Ukraine

Companies Mentioned

• Alibaba Group Holding Ltd
• Allegro Group Sp. z oo
• Alza.cz a.s.
• Amazon.com Inc
• American Express International Inc
• Bazos.cz
• CITILINK.ru
• Ceneo S.A.
• D-MARKET Elektronik Hizmetler Tic. A.S
• DNS NN Plyus OOO
• DPD Ltd
• DSM GRUP DANISMANLIK ILETISIM VE SATIS TIC A.S.
• Empik Sp. z o.o.
• Gitti Gidiyor Bilgi Teknolojileri Sanayi ve Ticaret Anonim Sirketi
• Heureka.cz
• MasterCard International Inc
• Media Markt Polska Sp. Z oo
• Morele.net Sp. z o.o.
• Naspers Ltd.
• OLX Inc.
• Olx.ua
• Ozon Holdings Ltd
• PayPal Holdings Inc
• PayU Group
• Ulmart ZAO
• Visa Inc.
• Wildberries OOO
• Zalando SE
• Zhejiang Tmall.com Technology Co. Ltd
  

For more information about this report visit https://www.researchandmarkets.com/research/6wq38k/eastern_europe?w=5

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