NEW YORK, Dec. 13, 2016 /PRNewswire/ -- Eastern Europe will have 18.19 million paying SVOD subscribers [for TV episodes and movies – excluding sports, for example] across 18 countries by 2021, up from 3.33 million at end-2015 and 5.58 million by end-2016 – almost sextupling between 2015 and 2021.
The Eastern Europe SVOD Forecasts report estimates that Russia accounted for 44% of the region's SVOD subs in 2016, with this proportion slowly growing to half the total by 2021. From the 12.61 million SVOD additions between 2016 and 2021, Russia will supply 6.69 million.
By 2021, the top five SVOD platforms will account for half of the region's SVOD subscribers. Netflix (3.50 million subs) will be the leader, followed by Russia's Ivi (2.43 million), Megogo (1.32 million in Russia and the Ukraine), Russia's Okko (1.08 million) and Poland's Ipla (0.90 million).
Published in November 2016, this 116-page PDF and excel report contains comprehensive coverage of the SVOD sector (TV episodes and movies) for 18 countries. The report comprises:- Executive Summary.- Major SVOD players, including subscriber estimates by country (2010 to 2021) for the major platforms.- Country-by-country forecasts from 2010 to 2021- Country profiles
The Eastern Europe SVOD Forecasts report estimates that Russia accounted for 44% of the region's SVOD subs in 2016, with this proportion slowly growing to half the total by 2021. From the 12.61 million SVOD additions between 2016 and 2021, Russia will supply 6.69 million.
By 2021, the top five SVOD platforms will account for half of the region's SVOD subscribers. Netflix (3.50 million subs) will be the leader, followed by Russia's Ivi (2.43 million), Megogo (1.32 million in Russia and the Ukraine), Russia's Okko (1.08 million) and Poland's Ipla (0.90 million).
Simon Murray, Principal Analyst at Digital TV Research, said: "Netflix launched across the region in January 2016, with some success. However, many consider the platform to be expensive. Netflix requires customers to pay with credit cards and in dollars or Euros, despite low levels of credit card ownership in Eastern Europe. Furthermore, most of Netflix's content is in English, with little local fare. At launch, Netflix had no local distribution partnerships."
Read the full report: http://www.reportlinker.com/p04416580-summary/view-report.html
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