Eastern Mountain Sports Announces Grand Opening Of New Lynnfield, MA Store

PETERBOROUGH, N.H., Sept. 18, 2013 /PRNewswire/ -- Eastern Mountain Sports, one of the nation's largest outdoor retailers, will host a grand opening of its Lynnfield, MA store on September 27-29, located in the new MarketStreet Lynnfield Plaza off Exit 43 of 128/I-95. The 8,900 square foot store will feature an extensive selection of outdoor apparel and gear for adults and youth participating in backpacking, camping, outdoor fitness, climbing, snowshoeing, cross-country skiing, and hiking. Featured brands include The North Face, Under Armour, Smartwool, Salomon, Merrell, Thule, and more.

"We were founded in Massachusetts in 1967, and the North Shore has been an important market for us since we opened our first store here in 1987," said Jim Petty, CEO of Eastern Mountain Sports. "This location in Lynnfield presents an opportunity to improve our customer experience by offering more products, brands, and service in a fresh environment. We appreciate our loyal customers and look forward to seeing them and serving new enthusiasts in this exciting store."

A grand opening celebration will take place September 27-29. A portion of the weekend's proceeds will be donated to Ipswich River Watershed Association, a nonprofit organization dedicated to protecting nature and ensuring clean water for people, fish and wildlife. Customers can enter the Grand Opening sweepstakes to win a Wilderness Systems kayak package, an Osprey backpack package, or one of 30 other prizes awarded hourly. Visit blog.ems.com for Grand Opening details.

The selection available at the new Lynnfield store includes Eastern Mountain Sports' proprietary products such as its Ascent Series of performance apparel and outerwear designed in partnership with guides from the Eastern Mountain Sports Climb School and Techwick®, its versatile, moisture management base layer. Like all other Eastern Mountain Sports stores, the new store will have experienced Foot Gurus, sales associates specially trained to analyze feet and to custom fit athletic footwear.

About Eastern Mountain Sports
Founded in MA in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 68 retail stores in 12 states.  Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as backpacking, camping, hiking, outdoor fitness, climbing, kayaking, biking and snow sports. More information is available at www.ems.com.

SOURCE Eastern Mountain Sports, Inc.