Eastern Mountain Sports Partners with Smart Button to Launch New Customer Rewards Program

PETERBOROUGH, N.H., Sept. 4, 2012 /PRNewswire/ -- Eastern Mountain Sports, Inc., one of the nation's largest outdoor retailers, has launched the first customer rewards program in company history. Beginning September 1, customers enrolled in EMS Rewards will earn points on every purchase they make at Eastern Mountain Sports' 69 retail locations, 17 adventure school locations, and online at ems.com. Eligible purchases include full-price merchandise as well as sale and clearance items, gear rentals, gear repair, and maintenance services as well as climbing, kayaking and skiing lessons. 

(Photo: http://photos.prnewswire.com/prnh/20120904/NE67402 )

"Our intention is to reward our customers for how they really shop, so we wanted to be as inclusive as possible," Eastern Mountain Sports CEO Will Manzer explains. "Our customers will be rewarded every time they connect with our brand. From trying new sports to investing in our top-quality gear and ongoing maintenance and outdoor education, EMS Rewards is where our customers' love for the outdoors pays off."

Utlilizing the Smart Button loyalty platform, the paperless EMS Rewards program has no key fobs or cards to carry. Customers can create accounts at any retail store and online at rewards.EMS.com. Members will then earn points on every purchase they make at any Eastern Mountain Sports store or adventure school and online at ems.com. There are no limits to the number of points a customer can earn during each six-month period, which can result in hundreds of dollars in rewards. Rewards will be totaled in March and September, and customers will be notified via email when their Rewards Certificates are available to be claimed and redeemed over the next six months at any Eastern Mountain Sports store, school or online at ems.com.

"We're pleased to welcome Eastern Mountain Sports to our list of satisfied clients that includes P.S. from Aeropostale, Hot Topic and KOA campgrounds," Smart Button CEO Phillip Sugar said. "Smart Button is all about helping our clients to develop better relationships with their customers, and we look forward to helping Eastern Mountain Sports do just that."

About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, NH, Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear, and accessories, with 69 retail stores in 12 states.  The Eastern Mountain Sports Climbing School was started in 1968, and currently has four major locations and seven satellite locations throughout the East, making it the oldest and largest climbing school in the eastern U.S. More information is available at ems.com.

About Smart Button
Smart Button is a leading developer of loyalty marketing solutions that provide our clients with the most built-in tools required to develop a world-class loyalty program. For over 17 years, Smart Button has worked with clients in many different vertical industries including retail, hospitality, sports, leisure, travel and some of the most innovative leaders in the gaming industry.

Smart Button Loyalty Platform (SBLP) is a web-based loyalty technology platform that provides you with the business logic and technology required for implementing and managing a successful loyalty and rewards program. Capture, track, manage, communicate, reward, and analyze information and behavior right from your desktop. Understand the value of your customer data and drive more intelligent business decisions. It is scaled to suit the complex requirements of large enterprise organizations, offering out-of-the-box functionality. No limits on system scalability. Unlimited members. Unlimited locations. Interfaces with hundreds of third-party systems in and outside of your business and off-site locations. Smart Button is headquartered in Newark, DE.

For more information on Smart Button's loyalty platform offerings or to schedule a demo, visit smartbutton.com or call 302-283-0200.

SOURCE Eastern Mountain Sports, Inc.