Easy Access to Clear Web Marketing Data with Phone Call Tracking Program

Cyberset's portal provides clients with easy access to precise data on how net-based sales and marketing efforts translate into phone calls and ROI

Aug 10, 2012, 18:27 ET from Cyberset Corp.

LOS ANGELES, Aug. 10, 2012 /PRNewswire/ -- One seemingly eternal challenge faced by anyone who uses marketing services, on or off the Internet, is understanding precisely how those efforts translate into real-world results. Internet marketing company Cyberset's new Call Tracking Portal allows select clients to see exactly how its search-engine focused marketing efforts are generating phone calls from prospective customers -- and how those phone calls eventually translate into sales.

Cyberset's portal provides users with a number of ways to access information about their phone calls that allows them to understand how marketing efforts are paying off in an unusually flexible and precise manner. Call records can be organized in chart form chronologically or geographically, so that clients who are concerned with both worldwide and local Internet marketing can easily see where calls are coming from and when they are coming in. For example, clients concerned with calls from a particular city or zip code can easily organize the portal so that the information they desire is front and center.

Cyberset's graphs also differentiate between repeat calls and new visitors as well as providing information on calls that go to voicemail and hang-ups. In addition, calls from other marketing sources, such as newspaper, radio, or television advertising, can be added to the system upon request.

Just as important as tracking information on incoming phone calls, Cyberset's Call Tracking Portal allows users to track what happens once those calls come in through a precisely detailed telephone log. The log provides not only relevant information about the time and date of the call and which employee received it, but a recording of the actual call. Additional features allow users to build their own systems for calculating the performance of employees while also tracking the overall success of their Internet marketing program.

"Companies understand the value of high quality Internet marketing services  but they are understandably concerned with pinning down the exact benefits in terms of a verifiable return-on-investment," said Cyberset CEO and President Shahab Saba. "What they're finding with our new tracking portal is that we've made it very easy for them to see exactly how their program is working for them. We've been very excited about this new portal for some time, but now that we are officially announcing it, it's extremely gratifying to see how excited our select clients are by the portal's precision and flexibility."

Along with its comprehensive Search Engine Optimization (SEO) focused web marketing efforts, Cyberset also provide full-service IT support, web design, and numerous other services for companies of all sizes. If you would like to learn more about Cyberset Internet marketing services, please call 818-883-7277 or visit the company online at www.Cyberset.com.

SOURCE Cyberset Corp.