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Easy Energy Appoints New Chairman


News provided by

Easy Energy, Inc.

Aug 23, 2010, 09:00 ET

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LAS VEGAS, Aug. 23 /PRNewswire-FirstCall/ -- Easy Energy, Inc. (OTC Bulletin Board: ESYE), developer and manufacturer of unique power chargers for electronic devices, today announced that the Board of Directors has elected Dr. Yacov Shamash as a director and Chairman of the Board of Directors.  "We are very excited that Dr. Shamash has joined Easy Energy as director and Chairman. His extensive experience in research and development of technology will strengthen and focus our efforts as we grow the Company internationally," said Guy Ofir, CEO of Easy Energy, Inc.

Dr. Shamash is the Vice President of Economic Development and the Dean of the College of Engineering and Applied Sciences at Stony Brook University. As Vice President, Dr. Shamash supervises the University's three incubators, two New York State Centers for Advanced Technology, the Advanced Energy Research and Technology Center, and the workforce development programs of the Center for Emerging Technologies. He was the founder of the New York State Center for Excellence in Wireless and Information Technology at the University. Previously, Dr. Shamash developed and directed the NSF Industry/University Cooperative Research Center for the Design of Analog/Digital Integrated Circuits from 1989 to 1992 and also served as Chairman of the Electrical and Computer Engineering Department at Washington State University from 1985 until 1992. Dr. Shamash also serves on the Board of Directors of Keytronic Corporation, American Medical Alert Corp., Softheon Corp. and Applied DNA Sciences, Inc. He has previously served on the Boards of Manchester Technologies, Netsmart Technologies and Invision Inc. Dr. Shamash has authored more than 130 publications and is a Fellow of the IEEE.

"Easy Energy is in the early stages of developing and commercializing a highly innovative set of devices based on its patented power generation capability. Personal power generation and mobile power storage are a requirement for the battery recharge needs of today's personal electronic devices," Dr Shamash commented. "This is a remarkable opportunity to be part of an emerging company with pioneering technology."

Mr. Ofir continued, "The appointment of Dr. Shamash is one of the most important steps in achieving our goals of accelerating profitable growth in international sales channels and advancing our overall corporate development. So far this year we have launched our first product, received our first US Patent award, and began the global sales of our YoGen product line. We will continue to move forward aggressively by rolling out new products, creating new partnerships, and developing the Company's technology platform. We expect to add more high quality independent board members and expand our management team over the next few months in support of our global commercialization of the YoGen product line."

For additional information on Easy Energy and YoGen products, please visit www.easyenergyinc.com or  www.yogenstore.com

Press or Media inquiries: Guy Ofir, CEO [email protected]

All other inquiries: [email protected]

About Easy Energy, Inc.

US-based Easy Energy, Inc. is the designer and manufacturer of the patented YoGen® product suite, a series of highly innovative, compact, user-friendly manual electric chargers for use with portable electronics devices. Our versatile multipurpose mobile power generators offer unmatched power output for charging a wide range of electrical devices without the need for batteries or access to an electrical outlet. The Company is dedicated to providing an economical and effective solution to the underserved need for repetitive charging of portable electronics devices, such as mobile phones, MP3 players, PDAs, notebook and laptop computers. Electronics device users require a power source that will ensure that their devices can continue to operate continuously, including circumstances where conventional recharging sources may be unavailable. It is our goal to produce a comprehensive suite of efficient, industry leading "green energy," multipurpose mobile power generators which will successfully satisfy the enormous worldwide demand for practical, convenient, efficient power on the go.

SOURCE Easy Energy, Inc.

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