'Eat Pray Love' Book Sales Increase in Europe With Theatrical Release, According to Media Control GfK International

Oct 20, 2010, 08:10 ET from Media Control GfK International

LOS ANGELES, Oct. 20 /PRNewswire/ -- Media Control GfK International, the leader in international media and entertainment tracking servicing the global entertainment industry, announced today European book sales of 'Eat Pray Love' increased significantly with the release of the Sony Pictures theatrical adaption.

According to Media Control GfK International research, based on actual point-of-sale retail data, consumer purchases of the film edition of Elizabeth Gilbert's book increased on average (+) 52% from the week prior compared to the week of the movie's release within the major European book markets.

Largest unit sales increases came from the Mediterranean region, as volume surged (+) 92% in Portugal and (+) 69% in Italy, which was a featured film location.

Media Control GfK International book tracking service provides weekly retail sales and gross consumer spending data on books sold in 10 European countries. For more information about Media Control GfK International's book tracking service, contact: media-controlUSA@gfk.com

About Media Control:

Established in 1976, Media Control is the world's largest provider and expert of international media & entertainment performance metrics, collecting point-of-sale data from 29 countries and providing both local and global data analysis to industry clients necessary to make informed decisions in today's rapidly-changing entertainment environment. Media Control has offices in over 30 countries.

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SOURCE Media Control GfK International