Eatsmart Snacks™ Boldly Debuts Social Mini-Series Featuring Handsome Nature Adventurer

Pioneering social videos to bring out the fun in better-for-you, but delicious snacks

Jul 13, 2015, 13:50 ET from Snyder's-Lance, Inc.

CHARLOTTE, N.C., July 13, 2015 /PRNewswire/ -- Eatsmart Snacks™ is proving that better-for-you snacks don't have to be bland or boring with the help of a hunky outdoorsman named Chip, the star of a first-of-its-kind social mini-series.

Research shows that even though healthy choices are on the rise, 89 percent of consumers still consider taste to be the number one consideration. In addition, 68 percent look for snacks that are fun to eat.

Eatsmart Snacks' new social mini-series brings the flavor and fun that consumers desire with a better-for-you twist. In each Facebook episode, Chip takes snack lovers on an amusing and adventurous journey to discover the boldest flavors in nature. The first one, for example, shows Chip barefoot in the wilderness with his pet "Bold Eagle" in search of the bold flavor of quinoa. Taking a cue from Eatsmart Snacks flavors, the mini-series boldly steps into new social media territory meant to inspire delicious and better-for-you snacking all summer long. 

"Contrary to what many people think, you don't have to sacrifice flavor for healthier snacks. You can have both," said Peter Michaud, Senior Vice President and General Manager of the Snyder's-Lance Clearview Foods™ Division. "Our new friend, Chip, is going to help us prove that nature provides some of the best flavors that make our Eatsmart Snacks so delicious."

Eatsmart Snacks strives to capture the bold flavors of nature in every bag. Whether it's the new Sea Salt & Lime Dipping Chips that are certified gluten-free and made with potato and chickpea, or the Garden Veggie Sticks made with tomato, potato and spinach, Eatsmart Snacks has flavorful and wholesome products, perfect for summer snack cravings.

Follow along on Facebook as Chip travels the world on the hunt for those bold flavors: Facebook.com/EatsmartSnacks.

About Eatsmart Snacks
At Eatsmart Snacks, we're all about delivering bold flavors of nature in delicious and responsible ways. We believe in combining better-for-you ingredients with better-believe-it bold taste, for snacks that are as scrumptious as they are smart. Our ingredients are not only bold and flavorful, they're also wholesome and better-for-you—just the way Mother Nature intended. Eatsmart Snacks are a good source of whole grains, ALA Omega-3 and fiber. For more information and to find out where to buy Eatsmart Snacks, visit Eatsmartnaturals.com.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Wisconsin and Ohio. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Late July®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart Snacks™, O-Ke-Doke® and other brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

*Research from Mintel's "Attitudes of Healthy Eating 2015" and Sally Lon Watt's "State of the Snack Industry" special report at the Snack Food Association's 2014 SNAXPO convention.

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SOURCE Snyder's-Lance, Inc.



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