Eau So Hot. The Fragrance Foundation Launches Online Consumer Voting Campaign to Select "2011 Consumers' Choice FiFi® Fragrance Awards"

NEW YORK, April 25, 2011 /PRNewswire-USNewswire/ -- Who has the "eau wow" factor in fragrance?  Which perfume is just perfect?  Is it a masterpiece from a Milan maestro?  A chic little number from The House of Paris? Perhaps an edgy American design superstar? Each year The Fragrance Foundation presents The FiFi® Awards, considered the "Oscars" of the fragrance community, where the amazing talents of the fragrance industry are awarded a coveted FiFi® Award, in 27 different categories, to honor and recognize their fabulous scents. From the enticing packaging, the jewel-like bottles, the creative advertising to the very heart of the perfume, winning a FiFi® Award is a symbol of excellence.

(Logo: http://photos.prnewswire.com/prnh/20110425/DC87565LOGO)

This year, The Fragrance Foundation has created the brand new "2011 Consumers' Choice FiFi® Awards" that rely 100% on consumer participation. The Foundation invites all fragrance-loving consumers to get in on the voting excitement and crown, via the online voting link, their most favorite fragrance for men and women. This consumer vote determines the winning "eau" that will be presented with the ultimate accolade bestowed in the fragrance world: a crystal FiFi® statuette at the star-studded party on May 25th in New York City.

The FiFi® online consumer vote begins midnight Monday, April 25th all the way through to midnight Thursday, May 12th

Follow this link to vote: http://fragrance.org/ballots2011consumer/login.php.

Just in time for Mother's Day - look out for fabulous fragrance giveaways.

CONDE NAST

Provocative. Influential. Award-winning content. Across brands. Across Platforms. Across Continents. The Fragrance Foundation is proud to welcome Conde Nast as the Premier Sponsor for The 2011 FiFi® Awards. Conde Nast, a division of Advance Publications, operates in 25 countries.  In the United States, Conde Nast publishes eighteen consumer magazines, two trade publications and twenty-seven websites that garner international acclaim and unparalleled consumer engagement.  

SOURCE The Fragrance Foundation