BOSTON, Jan. 20, 2015 /PRNewswire/ -- Ebben Zall Group (EZG) today announced the addition of the award-winning team from The Other Agency, a boutique digital and creative agency. The expansion enables EZG to provide a fully integrated suite of marketing services to clients in the financial, legal, B to B, and retail sectors.
As part of the merger, EZG welcomes TOA principals Jim Rosenberg as Managing Director of Client Strategy and Kevin Owens as Managing Director of Creative Services.
"EZG continues to push the boundaries of what our clients can achieve on the marketing front," said Bill Ebben, Chairman and CEO of EZG. "The addition of the team from The Other Agency gives us a broader and more sophisticated arsenal of talent and senior expertise. We're now in a position to address the full complement of marketing challenges that our clients face – and to spark conversations that help them rise to those challenges."
Jim Rosenberg brings to EZG more than 25 years of experience developing and managing client marketing programs and initiatives. Prior to launching The Other Agency, Jim was SVP, Managing Director of Ingalls, where he led strategic development work for John Hancock to create and execute a direct-to-consumer distribution channel and launched the CVS Xtra card loyalty program.
Kevin Owens has for decades enjoyed working with some of the world's largest financial services clients. Before co-founding The Other Agency, he worked at Ingalls, Arnold, and BBDO in New York, where he served as a copywriter for Chase Manhattan and T. Rowe Price.
Together, Jim and Kevin have steered creative initiatives for brands including Hancock, Liberty Mutual, Staples, Barclays Global Investors, Comcast, SBLI, American Skandia (now owned by Prudential), Citizens Bank, Monotype, and many more.
About Ebben Zall Group
EZG is a full-service marketing agency that lives to tackle the ever-evolving challenges faced by clients with local, regional, national, and international presence. The agency has earned awards for its overall approach to marketing in the professional services sector, for its public relations campaigns, and for its advertising initiatives. EZG offers a range of services including brand strategy, creative development, advertising, public relations, social media management, digital marketing, and direct marketing.
For more information, please visit http://www.sparkconversations.com/.
SOURCE Ebben Zall Group