This report takes an in-depth look at the e-book market, and provides industry figures for 2008 to 2015. It breaks down the new digital value chain, identifies stakeholder strategies through some 20 case studies, details their business models and analyses the core technical issues (formats and portability, DRM, electronic ink, etc.).
• What are the latest trends and how is the book publishing market evolving: electronic and print?
• What are the different market segments? Which are the most innovative and dynamic?
• Are we seeing a consolidation of the electronic book market? Who are the dominant players and what business models are they employing?
• Which technologies and formats are being used for e-books and their distribution? What role is the cloud playing?
• What costs are involved in publishing and distributing an e-book?
• Is the e-book's destruction of value offset by new market opportunities?
• What market share do e-books have in the different countries?
> This report ships with a database for 2008-2015:- e-book market, printed book market (sales)- reader market (shipments in number of units)- Canada, France, Germany, Italy, Japan, Spain, the UK, the United States
The electronic version of this report (PDF) is delivered with a database in Excel and a
1. Executive Summary .. 81.1. A rapidly growing market, especially in English-speaking countries 91.1.1. Digital books now account for a significant share of the book market .. 91.1.2. English-speaking countries are the champions of digital books . 101.1.3. The particular model of japan, ruled by mobile devices .. 111.2. Upcoming adjustments within the digital landscape ... 111.2.1. Still unstable pricing models ... 111.2.2. New balances of power along the value chain ... 121.3. A relatively minor destruction of value by 2015 .. 141.3.1. Chronic decline of the printed book market 141.3.2. Progressive growth trend of the digital book market ... 141.3.3. However, the rise of digital book sales does not offset the decline of printed book sales .. 141.3.4. New opportunities related to digital books .. 152. Methodology 163. Market structure and key factors .. 183.1. Market overview .. 183.1.1. Market segmentation .. 183.1.2. Trends in products/services 323.2. Current market estimates ... 393.2.1. Profiles of the various domestic markets 393.2.2. Markets by region ... 513.3. Key aspects 543.3.1. Formats ... 543.3.2. DRM Protection ... 673.3.3. Metadata to share information on books . 703.3.4. Display technologies ... 713.3.5. Impacts of regulations . 753.3.6. Reading practices ... 783.3.7. Reading device preferences ... 824. Industrial organisation and strategy . 874.1. Industrial structure .. 874.1.1. Physical and digital value chains 874.1.2. Competitive structure .. 904.1.3. Business models . 934.2. Player profiles ... 1074.2.1. Publishers . 1074.2.2. Aggregators .. 1124.2.3. Retailers 1184.2.4. Telecom operators 1284.2.5. OEMs 1334.3. Strategic analysis .. 1374.3.1. 2015: Value creation or destruction? 1374.3.2. The various literary genres are going digital to varying degrees .. 1394.3.3. The battle of devices: e-readers vs. tablets .. 1434.3.4. Avoiding the cannibalisation of paper sales .. 1445. Markets and forecasts .. 1475.1. Growth factors ... 1475.1.1. Analysis of the growth/disruption factors .. 1475.1.2. Forecast assumptions ... 1485.2. Market forecasts ... 1485.2.1. E-book markets are still on the rise ... 1485.2.2. Decline of the overall book market by 2015 .. 1505.2.3. English-speaking countries: privileged markets for e-readers .. 151
Figure 1: Evolution of the book market (North America, EU5, Japan) 9Figure 2: Share of digital books in the overall book market in 2011, by country . 9Figure 3: Digital market in 2011, by country .. 10Figure 4: Evolution of the book market (North America, EU5, Japan) .. 15Figure 5: Content-sharing feature on Safari Books Online 20Figure 6: Subscription price to some online dictionaries and encyclopedias 21Figure 7: Britannica thematic applications on the Apple Store .. 21Figure 8: Forecast of digital textbook sales in the US ... 22Figure 9: The note-taking function on NOOKstudy ... 22Figure 10: St Valentine Limited Edition of the Sony Reader with 14 pre-loaded Harlequin novels . 23Figure 11: Harlequin novels on the Nintendo DS console ... 23Figure 12: Mobile phone displaying a "keitai shosestu" .. 25Figure 13: Ave!Comics solution by Aquafadas 27Figure 14: Sales of travel guides in the USA, UK and Australia between 2006 and 2010 .. 29Figure 15: Sales of maps in the USA, UK and Australia between 2006 and 2010 .. 29Figure 16: Digital Comics Service on Sony PSP . 31Figure 17: iBooks Application on iPad . 31Figure 18: QOOQ: a cooking-oriented tablet ... 32Figure 19: List of Apple-certified aggregators for distribution on the North American iBookstore ... 33Figure 20: Enhanced digital book sold on the US Kindle Store ... 34Figure 21: Choose a story ... 35Figure 22: Story synopsis before jumping in ... 35Figure 23: Discussion of a book on the Google+ social network . 36Figure 24: Reading Life feature within the Kobo for iPad application .. 37Figure 25: "Genre Map" on the BookCountry dedicated social network created by Penguin .. 37Figure 26: Digital book market by region, 2009-2011 . 52Figure 27: Total book market (printed + digital) by region, 2009-2011 53Figure 28: E-reader sales by region, 2009-2011 . 53Figure 29: New usages of the ePub 3 format adapted to manga 57Figure 30: Producing process of an e-book by an house conversion house ... 60Figure 31: Use of PDF, ePub and AZW (Kindle) formats by American publishers based on their field of activity62Figure 32: Formats actually used or whose use is anticipated by Spanish publishers ... 63Figure 33: Enhanced book of KADATH, Guide of the Unknown City in ePub 3 format .. 64Figure 34: Netflix application suggesting the user to subscribe on the website .. 66Figure 35: Amazon's Kindle application mentioning the removal of the link to the Kindle store . 66Figure 36: Free applications platform for accessing Nook books via different devices ... 67Figure 37: E-book loans in public libraries in the US in late 2010 ... 68Figure 38: Life cycle of an e-book entirely run by Adobe 70Figure 39: Comparison of the current Fujistu Flepia e-reader (right) with a next generation prototype (left) .. 74Figure 40: Use of digital books and e-book purchases among American book buyers ... 78Figure 41: Progression of the use of digital books .. 79Figure 42: Demographic profile of e-book buyers in the US ... 79Figure 43: Sales of printed ('physical') and e-books at Sourcebooks . 81Figure 44: Penetration rate of the various reading device types in the United States, 2010-2011 . 82Figure 45: Preferred type of device for acquiring e-books in the United States, in 2011 82Figure 46: Preferred type of device for reading e-books in the United States, in 2011 ... 83Figure 47: Tablet uses . 83Figure 48: Location of use of tablets/e-readers ... 84Figure 49: Average time per reading session (week-ends) . 84Figure 50: Penetration rate of tablets and e-readers by gender and age-group in the US . 85Figure 51: Penetration rate of tablets and e-readers by education level and income in the US . 85Figure 52: Willingness to pay according to device .. 86Figure 53: Paper book value chain .. 87Figure 54: Digital book value chain . 88Figure 55: Disintermediation along the digital value chain .. 90Figure 56: Evolution of the number of fiction and non-fiction literature bestsellers sold under the agency modelby Amazon and Barnes & Noble 97Figure 57: Evolution in the number of romance bestsellers sold under the agency model by Amazon andBarnes & Noble .. 98Figure 58: Preference for pay-per-book vs subscription model ... 98Figure 59: Subscription plans to the Harlequin Presents book series . 99Figure 60: E-book subscription and distribution mechanisms on mobile phones .. 100Figure 61: Pick & Mix offer for the Lonely Planet Mexico travel guide .. 103Figure 62: Sponsorship of a selection of e-books by DirecTV ... 104Figure 63: Inserted add on the front page of an e-book download in PDF format 104Figure 64: Inserted adds on the Kindle: screensaver and navigation menu . 105Figure 65: Advertising display associated with free e-book reading . 106Figure 66: Digital book sales by Hachette Book Group USA 108Figure 67: Share of Harlquin's digital revenues as a percentage of global revenues ... 109Figure 68: "Unleashing the super ideavirus" Vook by Seth Godin 112Figure 69: Comic books for rental and permanent access on the Izneo platform . 117Figure 70: Evolution of the price of the 6-inch Kindle 120Figure 71: Evolution of the catalogue of the American Kindle Store . 120Figure 72: Nook Color (tablet, LCD display, USD 249) . 122Figure 73: Nook Touch (e-reader, eInk display, USD 139) ... 122Figure 74: Kobo eReader Touch Edition (USD 129.99) 123Figure 75: Partial consultation of a book on Google Books .. 125Figure 76: Story e-reader by iriver, connected (over Wife) by default to the Google eBooks platform . 126Figure 77: Average size of an ePub file 130Figure 78: Toshiba Biblio smartphone distributed by au by KDDI . 132Figure 79: Toshiba Biblio smartphone distributed by au by KDDI . 132Figure 80: Telecom Italia's e-book download platform associated with a 3G connected e-reader ... 133Figure 81: Sony's line of e-readers (Daily, Pocket et Touch) 135Figure 82: Use of Cloud for books purchased on the iBookstore .. 137Figure 83: Evolution of the number of titles purchased by e-book consumers .. 138Figure 84: Breakdown of costs of a paper book in France ... . 139Figure 85: Revenues of self-published American author Brian S. Pratt via the Smashwords aggregator 143Figure 86: Trends in the expenses of e-book consumers by book type 145Figure 87: Forecasts of the e-book market by region, 2012-2015 149Figure 88: Evolution of the overall book market (paper + digital) by region .. 150Figure 89: Forecasts of e-reader sales in volume by region, 2012-2015 .. 151