Eco Building Products Launches New Fire Break Product Offering

VISTA, Calif., Aug. 27, 2012 /PRNewswire/ -- Eco Building Products, Inc., (OTCBB: ECOB) announced today the company has launched a new product named "Fire Break^tm" offering homeowners the ability to create a fire break around their property, potentially saving their home and property from the destruction caused by wildfire events. The Company has leveraged the FRC^tm Technology creating one of the first Eco-Friendly fire inhibitor, using a proprietary blend of ingredients, that when used together has been classified as food grade material.  The proprietary formula has been engineered to dissolve in water, creating a fire-inhibiting solution, that when applied directly to vegetation or even a structure, without causing negative effects to your home and surrounding environment. To achieve the most effective results, Fire Break should be applied twenty-four hours prior to an anticipated event, and will act not only as a fire inhibitor; it also possesses properties for use as vegetation fertilizer. View a video demonstration of the "Fire Break" in action at
http://www.youtube.com/watch?v=apy_BHrZe8c&feature=share&list=UUzYx1pr04OvOgvGjQvk2ihQ

The Company has launched a web-based, point-of-sale forum as the initial sales outlet, making this product available for purchase immediately. Fire Break fire inhibitor will be available to the consumer for purchase as a "home defense kit", or as an "individual refill". Consumers desiring to purchase the Fire Break kit will receive: (1) 12lb. pouch of Fire Break fire inhibitor-dry powder, and (1)  5-gallon backpack mounted, corrosion and UV-resistant poly tank, with large 4" filler opening and drop-in filter screen; featuring lumbar support, shoulder straps and a waist belt for increased support and comfort. Attached to the backpack for Fire Break agent delivery is an 18" piston-style brass pump, and 52"oil-resistant hose allowing for greater pump mobility. This kit retails for approximately $349.99.

Consumers desiring to purchase an "Individual refill" of the Fire Break will receive: (1) 12 lb. pouch of Fire Break fire inhibitor - dry powder; retailing for approximately $99.99 each; only to those consumers whom have bought the Fire Break kit.

In addition to offering the Fire Break kit, and Fire Break refill, ECOB plans to offer evacuation safety tips, and detailed fire management instructions packaged within each unit. Products can be purchased at http://www.ecob.net/index.php?p=products&id=145

As a result of  the broadcasted warnings, claiming that this fire season could be one of the worst ever, and with the frequency of wildfires on the rise, resulting in the countless number of homes being lost, the Company sees great potential in offering homeowners the ability to self-apply a defense around their property prior to forced evacuation. Fire Break offers homeowners piece-of-mind that they can take extra steps to save their home without having to rely solely on emergency response personnel, or endangering themselves staying behind in defense with a garden hose. If you live in a wildfire prone area, Fire Break is an economical investment you can afford, preparing your home and family for the next wildfire emergency. Eco has hired former Marine Firefighters in support of this product launch, offering consumers this last line of fire defense.

"Fire Break has been developed leveraging our FRC technology providing an Eco-Friendly fire inhibitor for use in many applications. The Eco Fire Break product launch is our first of many products to be launched, offering homeowners the ability to spray a line of defense around their property prior to evacuation. There is never a guarantee against these radical fire storms, but at least you now have the ability to spray your home and landscaping in hope the fire storm passes by your home," stated Steve Conboy, President and CEO, Eco Building Products, Inc. "We will continue to market the Fire Break product through many distribution channels including the potential of infomercials and big box retailers" added Conboy.

About Eco Building Products, Inc.

Eco Building Products, Inc. is a manufacturer of treated wood products that are protected against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites by our proprietary eco-friendly chemistry utilizing ECOB WoodSurfaceFilm^TM and FRC™ technology (Fire Retardant Coating). Eco Building products, "Eco Red Shield", "Eco Blue Shield" & "Eco Clear Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.

Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.

Company Contact
Eco Building Products, Inc.                                                                                                          
Phone: 1 888 Red Shld (888.733.7453)
Email: [email protected]
Web Site: www.ecob.net
Visit us on YouTube at: www.youtube.com/ecobluproducts

Investor Relations Contact
Arthur Douglas & Associates, Inc.
Arthur Batson
Phone: 407-478-1120

SOURCE Eco Building Products, Inc.