Eco Building Products Making Presence Known in Disaster Prone Colorado Housing Market

VISTA, Calif., Jan. 3, 2013 /PRNewswire/ -- Eco Building Products, Inc., (OTCBB: ECOB) announced today that the Company's flagship Eco Red Shield™ lumber protection has found success in the fire storm disaster prone region of Colorado Springs. Saddletree Homes is being recognized as the first Colorado regional homebuilder to embrace our defensive building product, and is doing so on a house being rebuilt in the wake of the devastating 2012 Waldo Canyon fires. With construction scheduled to commence on January 28^th, the home located on Linger Way in Colorado Springs, will boast Eco Red Shield protection, exemplifying a step in the right direction for the building industry armed with the latest in defensive building technology.

"After seeing the devastation that the Waldo Canyon Fire brought to our community, and the precious lives so deeply affected; it became apparent to our Company that we needed to look at methods to improve our product for the consumer, while simultaneously enhancing the overall safety of our communities.  Eco Red Shield™ has afforded us the opportunity to experience a product that can help deter fire, or give a homeowner the chance to save their home in the event of another fire storm.  Additionally, this product gives first responders a fighting chance to save the structure before the fire gets out of hand, creating a larger and more dangerous situation for all involved," stated Saddletree Inc. Vice President, Joshua Peterson.

Saddletree Homes has emerged as a leader, setting the example for defensive building practices, and in particular, rebuilding after disasters such as the recent firestorm. The advancement of Eco Red Shield lumber protection is resultant of an uncommon initiative displayed by a regional homebuilder taking charge and looking to embrace change in a market heavily outgunned by Mother Nature; not by the big lumber supply chain.  Through the participation and compliance with ECOB's Quality Control (QC) Program, Eco Affiliate Pat Bischel of Northern Crossarm, Inc. has aligned himself with the advancement of Eco Red Shield protection in this market. With active regional distribution, support, and QC for this product fully functional, Saddletree Homes and future builders looking to 'Build with the Shield' may soon catalyze a change of mindset amongst the local market's lumber supply. Consumer awareness and knowledge of building practices are among emerging trends for 2013 – raw lumber is no longer good enough.

"Saddletree desires to be recognized as a leader in bringing new ideas and products to the home building industries that improve our customer's lives, with a focus on safety, durability and efficiency. Eco Red Shield's protection is part of that commitment, and can be built into your home from the start, providing a safe and healthy foundation for many generations to come," stated Saddletree Inc. Vice President, Joshua Peterson.

In close proximity to the charred tree line, and in the heart of Colorado Springs residential rebuilding efforts, Eco's Team has been on the ground talking with local contractors rebuilding homes with kiln-dried spruce, reluctant to embrace consumer's safety first. ECOB President Steve Conboy, along with Saddletree's Joshua Peterson are of the same mind; it's time to educate the consumer instead of trying to convince the supply chain. As Eco's team creates social media and educational material designed to teach local homeowners how to ask the right questions, Saddletree Homes will physically raise the bar for local builders with the production of their first Eco Red Shield home.

"As we move into 2013 with the support of local CA Fire Chiefs, and with the FDNY back East; Eco looks to the Colorado Fire and First Responder communities as this advanced building technology is certain to create ripple-effects soon to be experienced by all. In a profession where every second counts, Eco defensive building assemblies and coatings embrace much more than homeowner health and safety," stated ECOB President and CEO Steve Conboy.

About Eco Building Products, Inc.

Eco Building Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB WoodSurfaceFilm™ and FRC™ technology (Fire Retardant Coating). Eco Building products, "Eco Red Shield", "Eco Blue Shield" & "Eco Clear Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.

About Saddletree Inc.

Saddletree Inc.  (Saddletree Homes) has been in business in Colorado Springs and Monument, Colorado since 1994, and has completed approximately 1000 homes in that time period. With a focus on quality and innovation, and through the use of superior building materials and ideas; Saddletree Homes has become one of the most recognizable Colorado Springs home builders with awards that include Best Home Builder 2008 and numerous Parade of Homes and MAME Awards. Please visit our website at: SaddleTreeHomes.com

Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.

Company Contact                                                                             
Eco Building Products, Inc.                                                                                                           
Phone: 1 888 Red Shld (888.733.7453)  
Email: [email protected]  
Web Site: www.ecob.net   
Visit us on YouTube at: www.youtube.com/ecobluproducts  

Investor Relations Contact 
Arthur Douglas & Associates, Inc. 
Arthur Batson 
Phone: 407-478-1120

SOURCE Eco Building Products, Inc.