Eco Building Products Reaches Out To The Specifying Community Creating Technology And Product Awareness

VISTA, Calif., Sept. 11, 2012 /PRNewswire/ -- Eco Building Products, Inc., (OTCBB: ECOB) is pleased to announce the accreditation issuance of ECOB University's Online Educational Platform through the Accrediting Alliance for Training and Development (AATD).  ECOB University, an Eco Building Products, Inc. Global Education Network, is a full-service, online learning platform that serves a testament of the Company's mission to change the way our world builds, while simultaneously creating, and actively driving new technology and product awareness.

ECOB University Faculty Members are skilled educators, groundbreaking researchers, and industry experts, boasting an active faculty currently serving as advisers, consultants, and directors with some of the most successful companies throughout the world. ECOB University Educational Deliverables have been designed with the adult-learner in mind, and are based upon years of educational research, competency modeling and comprehensive learning system analysis. ECOB University users can be assured that our technology and Online Learning Platform ranks among the finest in design and delivery, as evidenced by numerous awards and recognition worldwide. In addition to the Platform's curriculum, ECOB University will soon offer Learning Unit's (LU's) and Continuing Education Units (CEU's) accepted by the American Institute of Architects (AIA) and Green Building Certification Institute (GBCI). Only CES Providers can offer professional learning units, the hallmark of quality in continuing education and training. For more information about ECOB University and the current list of Certification Programs, please visit the University's Online Platform at: http://www.ecobuniversity.com/.

In support of the Company's effort to create technology and product awareness in this paradigm shift, and the Company's Online Educational Platform, Eco Red Shield^TM protected lumber was recently accepted by Materials ConneXion, Inc., one of the largest e-Libraries for the building trades on the Planet. Eco Red Shield's timely acceptance into their extensive, worldwide materials library adds value and stability to ECOB's "product to market" strategy, creating product advancement and awareness around the world. Eco Red Shield will be accessible in Material ConneXion, Inc. global offices and online database in approximately 2 months' time.

"ECOB knows that we cannot create this paradigm shift in the industry and in this world by going solely through the existing supply-chain, lumber mills, contractors or builders. Eco's goal is to create awareness from the top down, and also from the bottom up – for the specifying community, teaching them the reasons for protecting values in lumber, and for the consumer, teaching them through TV shows, social media outlets and educational platforms", stated President and CEO Steve Conboy.

Rounding out the Company's "product to market" strategy involves the creation and launch of the ECOB Builder Support Network – an online platform designed to educate prospective homeowners, while also spotlighting building professionals embracing new technology. Given the current status of the U.S. housing market, the demand for brand-new homes is picking up, and future homeowners are looking to industry professionals whom are embracing new technology practices. Many national homebuilders are rolling out new features unlikely available in the current resale market. While catchy features to look for may include innovative design practices and energy efficiency upgrades, very few building professionals are offering new building technology for the structure of your home, such as Eco Red Shield lumber protection.

The Company's desire is to create awareness – a comprehensive knowledge base, and complete understanding among consumers and industry professionals alike. It's our belief that product awareness is created through forward-looking approaches and educational platforms, designed to foster sustainable building practices, ultimately empowering the future homeowner to make the right decision. ECOB Builder Support Network was founded on that principle, and we are confident in our approach and methodology, harnessing environmental, economic, and social dimensions, fully encompassing the concept of good stewardship. For more information about ECOB Builder Support Network, please visit the Online Platform at: http://ecobbuildersupport.com/.

"The ECOB Builder Support Network was created to let the consumers find these toxic free homes; safer homes to live in. The key to this movement is actually teaching the consumers how to look for toxic-free GREENGUARD Certified homes, protected against nature's enemies. We'll get this done through our newly accredited ECOB University, Material ConneXion's online library, and the ECOB Builder Support Network", stated President and CEO Steve Conboy.

About Eco Building Products, Inc.
Eco Building Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB WoodSurfaceFilm^TM and FRC™ technology (Fire Retardant Coating). Eco Building products, "Eco Red Shield", "Eco Blue Shield" & "Eco Clear Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.

About the Accrediting Alliance for Training and Development (AATD)
AATD is an internationally recognized accrediting agency supporting standards authorization for corporate university platforms utilizing competency-based quality standards and criteria and guidelines for assessing educational effectiveness. As a private, independent accrediting agency, the AATD specializes in the accreditation of training and consulting firms in the human resources development field, training departments, corporate colleges and corporate universities as well as trainers, consultants and business coaches.

About Material ConneXion, Inc,
Material ConneXion (A Sandow Company) is the leading global platform for material solutions and innovations. Built on the belief that Every Idea has a Material Solution™, we are the trusted advisor for Fortune 500's, smaller forward-thinking companies, and government agencies seeking a creative or competitive edge through strategic material selections. With offices in New York, Bangkok, Beijing, Cologne, Daegu, Istanbul, Milan, Seoul, and Shanghai, Material ConneXion's international network of material specialists provides a global, cross-industry perspective on materials, sustainable alternatives, and their potential uses.

Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.

Company Contact                                                                           
Eco Building Products, Inc.                                                                                                    
Phone: 1 888 Red Shld (888.733.7453)
Email: [email protected]
Web Site: www.ecob.net
Visit us on YouTube at: www.youtube.com/ecobluproducts

Investor Relations Contact
Arthur Douglas & Associates, Inc.
Arthur Batson
Phone: 407-478-1120

SOURCE Eco Building Products, Inc.