Eco Building Products Unveils Next-Generation Eco-Friendly Fire Inhibiting Product, Eco Christmas Tree Protection™

VISTA, Calif., Nov. 8, 2012 /PRNewswire/ -- Eco Building Products, Inc., (OTCBB: ECOB) announced today the Company has released the newest addition to the Company's line of eco-friendly fire protection products, Eco Christmas Tree Protection™. This advanced fire inhibiting formulation is both non-toxic and environmentally friendly, exploiting the Company's FRC™ Technology, delivering a fire inhibiting aqueous-based solution, offering peace-of-mind to the consumer, and affordable fire protection for your holiday tree and/or cut greens.

In support of the product release, the Company has launched a web-based, point-of-sale forum as the initial sales outlet, making this product available for purchase immediately. Eco Christmas Tree Protection is sold in thirty-two (32) fluid ounce spray bottles and retails for $19.99 + S&H. www.ecofirebreak.com Upon delivery, for the most effective results, cut one-half inch off the bottom of the tree and place tree in a watering stand. Apply Eco Christmas Tree Protection to all surface areas, including branches and pine needles, using a fine, evenly distributed pattern. Once the tree has been completely wetted with the solution, allow a drying time of eight to twelve hours. Excess Christmas Tree Protection is to be poured directly into the base of the Tree. View a video demonstration of Eco Christmas Tree Protection in action at http://www.youtube.com/watch?v=DG5NXQz-f2E&feature=youtu.be.

"The timely launch of our new product for the holiday season has the ability to save lives and provide longevity to your Christmas tree. Our fire protection spray is made from natural elements that act as fertilizer for the tree.  Everyone always purchase these kinds of additives for your tree, now you can get added value of fire protection," stated Steve Conboy President and CEO of Eco Building Products, Inc.

In addition to ECOB's line of Fire Break products, the Company has recognized the need for an affordable solution aimed at mitigating the fire related hazards associated with the presence of "real" Christmas Trees indoors, in both single and multi-family dwellings. "In 2005-2009, U.S. fire departments responded to an estimated annual average of 240 home structure fires that began with Christmas trees. Home Christmas tree fires caused an average of 13 civilian deaths, 27 civilian injuries, and $16.7 million in direct property damage per year"¹.

Additionally, Title 19 of the California Code states, "…decorative material, including Christmas Trees, shall be made of non-flammable material, or shall be treated and maintained in a flame-retardant condition, or by means of a flame retardant solution"². Eco Christmas Tree Protection is available for purchase now, providing the consumer with an eco-friendly, flame retardant solution that has the ability to keep Christmas safe, and real. Please visit www.ecofirebreak.com

References
Ahrens, Marty. National Fire Protection Association. Home Christmas Tree and Holiday Light Fires. Nov. 2011. Web. NFPA Article

Title 19: California Code of Regulations, Sub-Chapter 1, Paragraph 3.08

About Eco Building Products, Inc.
Eco Building Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB WoodSurfaceFilm^™ and FRC™ technology (Fire Retardant Coating). Eco Building products, "Eco Red Shield", "Eco Blue Shield" & "Eco Clear Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.

Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.

Company Contact 
Eco Building Products, Inc.                                                                                                          Phone: 1 888 Red Shld (888.733.7453)
Email: [email protected]
Web Site: www.ecob.net
Visit us on YouTube at: www.youtube.com/ecobluproducts

Investor Relations Contact
Arthur Douglas & Associates, Inc.
Arthur Batson
Phone: 407-478-1120

SOURCE Eco Building Products, Inc.