ECO ULTRA® Early Adopter Celebrates One Year Anniversary

Brooks Automotive, of Salem, Oregon, Points to Growing Demand for Re-Refined Engine Oils

Mar 08, 2012, 09:00 ET from Universal Lubricants

WICHITA, Kan., March 8, 2012 /PRNewswire/ -- Universal Lubricants, the Nation's premier provider of re-refined engine oils, and Brooks Automotive of Salem, OR, celebrate today the one year mark of their partnership based on ECO ULTRA®. Made in the U.S. at Universal Lubricants' state-of-the-art re-refinery, ECO ULTRA® is an environmentally friendly and American Petroleum Institute (API) licensed line of re-refined engine oils and coolants that meets current vehicle manufacturers' specifications and Society of Automotive Engineers (SAE) requirements. An early adopter of the technology, Brooks Automotive has seen growing demand for re-refined engine oils, from both individual customers and within the transportation industry at large.


"The case for switching to re-refined oil is clear and compelling," said Samuel Blower, president of Brooks Automotive. "It boils down to understanding one simple, but often surprising, fact: that spent oil is a higher quality feedstock than a virgin base. The logic -- and the science-- follow that because re-refined options begin with a used substance that elevates the starting grade, the final product ends up being superior, too. That's why ECO ULTRA® has been Brooks' engine oil of choice for the past year and why we've seen increasing numbers of automotive shops and fleet operators opt for it, too. Re-refined oils are simply better, both for the environment and for engines."

Each year, the U.S. produces approximately 1.3 billion gallons of used engine oils, only 20 percent of which is re-refined.  The rest is either improperly disposed of (damaging the environment) or burned as an industrial fuel, wasting limited petroleum reserves and perpetuating the need to import foreign oil. With our Closed Loop Process®, Universal Lubricants has dedicated itself to reversing this trend by becoming the sole refinery with complete control over every aspect of this proprietary system. Unlike its domestic competitors, Universal Lubricants is the only company that collects, re-refines, blends, packages and redistributes its own oil, the ECO ULTRA® line—without ever losing guardianship within the chain—in an infinitely repeatable, sustainable cycle.

Not only environmentally sound, but energy smart, ECO ULTRA® reduces the need to extract or import two barrels of crude oil with every average four-quart oil change. What's more, the process of re-refining spent oil requires up to 89 percent less energy and reduces the release of harmful air emissions by a margin of up to 65 percent.

"Celebrating milestones such as one year anniversaries with our trusted business partners encourages us to reflect on all the advancements our companies have made, together, during these periods," said John Wesley, Universal Lubricants' chief executive officer. "One year ago, Brooks Automotive hadn't heard of re-refined engine oil. Now, it needs upwards of 100 gallons of ECO ULTRA® every few weeks to satisfy demand. What's doubly exciting is the recognition that this sort of success story is representative of hundreds more. Automotive dealers, shops, and fleet operators across the country are demanding more than just standard performance; they're demanding performance that makes a difference and they're choosing ECO ULTRA®."

For more information about Universal Lubricant's ECO ULTRA® products, visit

About Universal Lubricants

Since its founding in 1929, Universal Lubricants has balanced tradition with innovation to emerge over the past four decades as the American leader in used oil collection, new oil refining and distribution. Unlike other companies that simply bottle re-refined oil, Universal Lubricants collects, re-refines, blends and re-distributes its own engine oil—never losing guardianship within the chain—to ensure that every quart, every gallon is of the highest quality for optimal performance. With our Closed Loop Process®, Universal Lubricants boasts a national presence, supplying ECO ULTRA® throughout the country by operating 28 facilities in 14 states. This includes one of the world's most technologically advanced re-refineries in Wichita, Kansas. Altogether, the company employs 380 American workers and is a Pegasus Capital Advisors portfolio company.

A leader in R&D and in the marketplace, Universal Lubricants will continue to drive progress and drive performance in the engine oil industry. For more information visit

SOURCE Universal Lubricants