EcoBlu Products Obtains Rights to Hartindo AF21 Fire Inhibitor for Wood Substrates

VISTA, Calif., Jan. 25, 2011 /PRNewswire/ -- EcoBlu Products, Inc. (OTC Bulletin Board: ECOB) announced today that the company has signed a Product, Purchase, Sales, Distribution, Marketing and Service Agreement with Newstar Holdings Pte Ltd, the inventor and owner of the Hartindo AF21 formulation. Under the terms of the agreement EcoBlu Products is granted the rights to blend and/or purchase AF21 Fire Inhibitor concentrates for inclusion in the company's WoodSurfaceFilm™ treatment. The agreement will hold an initial term of 5 years and grant the ability for the company to distribute the Enhanced Product worldwide. The combination of AF21 and EcoBlu technology creates the world's first low cost wood treatment to provide protection against Fire, Mold, Wood Rot and Termites engineered to be applied on all framing members of residential and commercial structures.

AF21 Fire Inhibitor is a nontoxic, non corrosive, biodegradable, environmentally friendly product, when incorporated into EcoBlu's Patent Pending WoodSurfaceFilm™ technology renders most wood substrates noncombustible, meeting ASTM E84 class "A" specifications.  The company will aggressively pursue industry certifications to include ICC-ES and Underwriters Laboratory raising the bar on the Value Added Fire treatment market.

"In my efforts to create a Value Added Fire treatment market that all homeowners can afford, our agreement with Newstar Holdings allows me to position the company meeting my vision," said Steve Conboy, President and CEO of EcoBlu Products. "The excitement of being the first company to provide low cost wood treatments to protect against not only mold, rot and termite issues but Fire protection will set us far apart from other similar products," added Conboy.

"We are very excited to partner with EcoBlu Products. Our AF21 Fire Inhibitor technology is a perfect complement to the Patent Pending EcoBlu wood treatments," said Randall Hart, President and CEO of Newstar Holdings. "Providing people the peace of mind for fire safety is a comfort feeling and now my company has the ability to expand our protection to the homebuilding market," added Hart.

About EcoBlu Products, Inc.

EcoBlu Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with EcoBlu's WoodSurfaceFilm™ and FRC™ technology (Fire Retardant Coating). EcoBlu products, "Good Wood™" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings. EcoBuilding Products, Inc. is a registered DBA of EcoBlu Products, Inc.

About Newstar Holdings Pte Ltd

Newstar Chemicals (M) Sdn Bhd was incorporated in 1999 and is owned by Newstar Holdings Pte Ltd. The co-founder and senior scientist, who formulated the chemicals, was educated in UK where the products were developed and field tested. After 18 years of research, development and certification he returned to South East Asia to set up a manufacturing plant for the Hartindo range of Anti Fire chemicals.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: The statements in this release relating to completion of the acquisition and the positive direction are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Some or all of the results anticipated by these forward-looking statements may not occur.  Factors that could cause or contribute to such differences include, but are not limited to, contractual difficulties which may arise, the failure to obtain necessary approvals, the future market price of EcoBlu Products, Inc. common stock and the ability to obtain the necessary financing.

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SOURCE EcoBlu Products, Inc.