Ecommerce and Lifestyle Brand Firecracker Gives American Artisans a Voice, Provides Shoppers With Wide Selection of Expertly Crafted Goods
LOS ANGELES, Dec. 3, 2014 /PRNewswire/ -- Firecracker's (http://www.firecrackerusa.com/) mission is simple – to remind consumers that quality, one-of-a-kind goods are still being made in America today.
Photo - http://photos.prnewswire.com/prnh/20141203/162051
Photo - http://photos.prnewswire.com/prnh/20141203/162052
The ecommerce site's unique storytelling aspect introduces consumers to the people making those goods. Ultimately, Firecracker aims to be part of the resurgence of American grassroots craftsmanship, elevating artisans and their work and pulling the curtain back on the creative process.
Especially during this holiday season, Firecracker makes it easy for consumers to invest their hard-earned gift dollars back into the American economy and support quality local manufacturing.
Co-founders Michele Blair and John Berczeller believe that deliberate and careful curation is what distinguishes Firecracker from other online artisanal emporiums; their goal is quality rather than quantity, individuality rather than conformity. Above all, Firecracker seeks to showcase those who have truly put their heart and soul into their craft.
"We've traveled coast-to-coast, from small towns to big cities, making connections and building a network of artisans to make Firecracker possible," explained Blair. "When you purchase from an individual rather than a big box retailer, you're helping to support a time-honored craft, energizing the entrepreneurial spirit and reinvesting in communities instead of corporations."
Designers and artists benefit from the opportunity to share their handmade work with a much wider audience, while also offering personal insights and behind-the-scenes photography/videography. Shoppers benefit from knowing more about the people who've put so much love and care into the goods they sell.
Blair added: "The sense of discovery that comes with browsing Firecracker is an important part of what makes our brand memorable. We feature products that are literally one-of-a-kind and which have been made to last a lifetime. Everything sold on Firecracker would make a meaningful and treasured gift for someone special."
Goods available on Firecracker include jewelry, wallets, totes, candles, blankets and other homeware like cutting boards, knives and ceramics. Looking ahead, Blair and Berczeller plan to continue scouting new artisans and legacy firms in search of exceptional goods that meet the criteria of the Firecracker brand.
While many of the techniques employed by artisans are distinctly traditional, Firecracker embraces a modern aesthetic. The website mirrors this aesthetic, with straightforward navigation and a modern approach to design. Likewise, all items sold on Firecracker are made with integrity and are meant to be functional and practical.
About Firecracker
Firecracker is an e-commerce-meets-storytelling platform. What does that mean? Everything we sell has a story behind it, with an emphasis on handcrafted goods from small to mid-sized independent artists, designers and companies across the United States.
We created Firecracker to both tell the stories of American artisans across the country and as a place to showcase and sell their goods. The company was established in June 2013, and Firecrackerusa.com officially launched in the spring of 2014.
Contact:
Michele Blair and J. Berczeller, Co-founders + Creative Directors
Phone: 424-888-0776
Email
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SOURCE Firecracker
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