Econsultancy & Emarsys Join Hands with Milanoo for Marketing Automation Exploration

Oct 23, 2013, 09:00 ET from

CHENGDU, China, Oct. 23, 2013 /PRNewswire/ -- Marketing has long been recognized as the business core of each enterprise. The life or death of a company is the direct result of the stand or fall of marketing. The development of new techniques and higher requirements for marketing precision have given birth to a new marketing mode: marketing automation (MA). Under the new pattern, whether the company grab the chance will decide the future destiny of itself. An original report from foreign trade e-commerce site Milanoo follows.

Although MA is still at its preliminary stage all over the world, it is generally assumed to be a better mode for marketing for future development. It's been shown that about 10% of overseas companies have already used MA to do business. As a newly developed field, the research and standard of MA continuously are in a process of perfection.

Recently, Econsultancy, together with EMarsys, one of the leading email service providers in the world, devoted themselves to studying marketing automation. At the same time, Milanoo was invited to join hands with Econsultancy to research and discuss MA.

Milanoo is an international foreign trade e-commerce site for clothing located in Chengdu, Sichuan, China. Since its establishment in 2008, Milanoo has developed at a very fast speed, maintaining a sales growth rate of over 300%. Milanoo generally has been assumed by those in the industry to be one of the world's B2C e-commerce sites with the most potential. Moreover, Milanoo has cooperated with Google guidelines to continuously explore the best ways of combining MA with its own business. When the research concludes, Emarsys will generate the MA research report.

MA reaches the design goal of marketing campaigns through the compilation, execution and result analysis of marketing plans; generation and management of checklists; budget and prediction; data management; knowledge base establishment of product pricing and competition information; offering encyclopedic knowledge of marketing; customer tracking and distribution management. With a traditional sales mode, vendors need to find potential customers, and cultivate, educate and identify them. The MA tool replaces the cultivation and identification work for potential customers done by traditional marketers. Moreover, MA is a constant cycle system.