ecoSTORE USA Grand Opening Brings New Jobs, New Vitality to Michigan

Jun 30, 2010, 08:00 ET from ecoSTORE USA

AUBURN HILLS, Mich., June 30 /PRNewswire/ -- Michigan is making a comeback. And green products are behind the rebirth. ecoSTORE USA, a Michigan-based manufacturer of eco-friendly plant- and mineral-based Household Cleaning, Personal and Baby Care products, today announced the July 29, 2010 grand opening of a new 37,000 square foot manufacturing facility in Auburn Hills, Michigan.

The grand opening means adding 35 Michigan jobs to the ECO marketplace, as well as increased production of life-enhancing ecoSTORE USA products. As it expands its operations over the next five years, ecoSTORE USA plans to add at least 50 additional employees.

The grand opening announcement comes on the heels of the first anniversary of ecoSTORE USA's exclusive retail partnership with Michigan-based Meijer Inc., which currently sells five of their Household Cleaning Products and have recently added five of their highly-rated Baby Care products (see for ratings.)

"We're proud to announce the opening of our new facility, and optimistic about what it means for both Michigan residents and the green economy," said lifelong Michigan resident Lyne Appel Downing, Vice President of Operations for ecoSTORE. "Bringing competitively priced products that truly work and are safer alternatives for our families and the planet has always been our mission."

The July 29, 2010 opening is all part of an aggressive investment strategy in both people and the planet. More than $2.5 million investor dollars have been poured into the new state-of-the-art Auburn Hills facility in recent months. Last December, ecoSTORE USA purchased GreenBlendz, a manufacturing company, which has been completely renovated to become the new location of ecoSTORE's manufacturing operations.

The timing of the new facility opening couldn't be better. New Federal legislation, due to become law in September, 2010, will bring optimism to eco-positive consumers and eco-progressive companies alike. The legislation will call for transparency in labeling that reveals the actual exposure risks to chemicals in products we think are safe, but which may, in fact, contain cancer-causing agents. (Track the new legislation by linking to

The President's Cancer Panel has also added some stern warnings on the estimated 88,000 chemicals currently on the marketplace, stating confidently that the "true burden of environmentally induced cancer has been grossly underestimated."

ecoSTORE USA's products are 100% plant-based, and unlike many "pseudo" green products, offer "full ingredient disclosure" under the Precautionary Principle that if there is one ingredient that does not meet the company's standards, they look elsewhere for ingredients which are both effective and transparent.

People can learn more about ecoSTORE USA products, its new manufacturing facility and its continuing investment in the state of Michigan by visiting, or by following ecoSTORE on Facebook and Twitter.