NEW YORK, July 13, 2016 /PRNewswire/ -- ED Ellen DeGeneres is excited to announce the launch of ED eyewear with partner MODO.
Comprised of both sunwear and optical collections, ED eyewear showcases Ellen DeGeneres' personal style and design in a variety of styles, colors and lens shapes.
"I'm so excited to partner with MODO on my new collection of ED eyewear," said Ellen DeGeneres. "We have regular opticals and sunglasses in some amazing designs that will have you shouting 'I wear, you wear, we all wear ED eyewear!'"
Sunwear styles are available at $155.00 at EDbyEllen.com as well as Eyefly.com in seventeen select styles in stainless steel or acetate. The optical collection will be available for purchase in September at additional retailers.
"We are thrilled about the launch of ED Ellen DeGeneres eyewear on EDbyEllen.com," said Alessandro Lanaro, chief executive officer of MODO. "MODO appreciates this partnership with Ellen and the ED team, and we look forward to this collaboration."
Launched in June 2015, ED offers an array of product that includes home, apparel and accessories available at EDbyEllen.com.
About ED Ellen DeGeneres
ED is Ellen DeGeneres' new American lifestyle brand inspired by her iconic style, values and personality. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women's apparel, footwear, accessories, bedding & bath and decorative home. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com
MODO was born in 1990 in Soho, New York, under the entrepreneurial spirit of its founder, CEO & President, Alessandro Lanaro. Since its beginning, MODO has evolved into a company that designs, manufactures, and distributes a successful portfolio of house, designer, and contemporary lifestyle brands – all under the common denominator of design and innovation.
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SOURCE ED Ellen DeGeneres