Edible Manhattan and VaynerLive Announce the Creation of 'FOOD LOVES TECH' Expo to be Held in New York City in Summer 2016
Authority on Food Enlists Science Innovator to Create Experiential Dialogue for Consumers
Dec 02, 2015, 09:30 ET
NEW YORK, Dec. 2, 2015 /PRNewswire/ -- Edible Manhattan, the definitive guide to local food and drink communities, in partnership with VaynerLive, the live entertainment division within VaynerMedia, will host FOOD LOVES TECH, a three-day exposition in June 2016 in New York City. The first-of-its-kind event will offer consumers a portal to the future of food through technology. The companies have enlisted creative scientist and founder of Future Food Studio, Dr. Irwin Adam Eydelnant, to co-curate the content and conversations. The event will showcase inventors, startups and platforms that are hacking our food chain, giving attendees a rare chance to "test-drive" the kitchens, home gardens, coffee bars and food chains of the future.
"Our goal with FOOD LOVES TECH is to engage the public in a unique and direct manner as it relates to food and technology, and our future," says Brian Halweil, Editor in Chief of Edible Manhattan, as well as sister titles Edible Brooklyn, Edible East End and Edible Long Island, all part of the national network of Edible magazines. "We're thrilled to have Dr. Eydelnant onboard to help drive the process and to ask how technology will help us farm more sustainably and eat better."
Robert Souza, SVP of VaynerMedia and VaynerLive adds, "We're thrilled to have teamed up with Edible as we orchestrate what will become a signature event for us both. Consumers will experience incredible access to new concepts as well as sponsor partners that are demonstrating their leadership in evolving technology."
In advance of next summer's expo, the FOOD LOVES TECH team will launch a design competition globally and host an incubator event in San Francisco, Austin and New York City—in conjunction with the local Edible magazine in these areas—to find designers, hardware specialists, coders, foodies and futurists who are developing products that will disrupt food as we know it.
"We are looking for concepts for our FOOD LOVES TECH design challenge that stretch one, five, ten, fifty years into tomorrow," says Dr. Irwin Adam Eydelnant. "The winners from each will be featured at Food Loves Tech NYC as part of our programming, as well as in multiple food and technology publications."
To learn more about FOOD LOVES TECH, visit www.FoodLovesTech.com. Follow @FoodLovesTech on Twitter and Facebook for news updates and to learn how you can participate. In addition, sponsorship categories for the expo are now open across the board with a focus on culinary, tech, and design brands. For sponsorship inquiries, please contact [email protected].
About Edible Holdings
Edible Holdings, the publisher of Edible Brooklyn, Edible East End, Edible Long Island and Edible Manhattan, pulls back the curtain on all that's devoured, delivered -- and even dug -- in the most delicious city in the world. Winner of the James Beard Foundation Award for Publication of the Year in 2011, Edible is a national network of publications that use print, digital, social and live events to chronicle and celebrate our local food and drink community, connecting eaters with farmers, food makers, chefs, brewers, distillers and all the people who nourish us. We believe that food can change the world, and we show our audience how to be part of that change.
About VaynerLive
Launched in 2014, VaynerLive is the experiential live entertainment division within VaynerMedia, a social-media first digital agency that helps Fortune 500 companies tell their stories. VaynerLive partners with clients including Pepsico, Mondelez, and General Electric to bring creative concepts to life, complemented by the company's digital and media services.
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SOURCE VaynerLive