Edison Nation Medical And FridaBaby® Seek Product Innovations To Improve At-Home Baby Care

CHARLOTTE, N.C., May 29, 2014 /PRNewswire/ -- Edison Nation Medical, a healthcare innovation portal, and specialty baby products company, FridaBaby^® today announced a worldwide search for product ideas aimed at making the health, nutrition and hygiene for babies easier, safer and more effective. The two companies will carefully evaluate all ideas submitted and will work to license the most promising innovations, sharing any resulting royalties with the inventor(s) involved.

The FridaBaby-Edison Nation Medical innovation search is open to the public. Submissions should be made to Edison Nation Medical's confidential and secure online portal at www.EdisonNationMedical.com/Fridababy now through Wednesday, July 23, 2014.

Founded by "mom-preneur" Kaisa Levine, FridaBaby is the baby health and personal care brand that introduced the U.S. to products like Nosefrida the Snotsucker and the Windi. FridaBaby's infant-relief products have developed a devoted following of doctors and parents alike, and the company now hopes to expand their line further by identifying innovative products that make babies happier, healthier and more comfortable. Through this new call for ideas, FridaBaby seeks to further broaden its products to include nutrition, teething, sleep routines, hygiene, safety, potty training and other areas that pertain to a baby's development. Think of tools and devices found in a pediatrician's office.  What new product innovations might offer similar relief to children at home? Or imagine the children's health items found in a local drug store. Can you invent (or re-invent) a product to fit this category? Ideas that are successful in this search will be:

• Innovative
• Functional
• Safe and easy to use
• Affordable
• Address one or more symptoms associated with common child and baby ailments or developmental challenges

"Caring for newborns and infants is different today than even a few years ago. Not only do new technologies and materials continue to be introduced—but parents' lives are far different today as well," said Levine. "Edison Nation Medical is amazingly adept at soliciting, evaluating, developing and monetizing great product ideas, so we are confident we'll receive terrific ideas from creative individuals around the world that will enhance the FridaBaby product offering."

Joining Edison Nation Medical is free.  Ideas submitted to the organization's confidential and secure online portal cost only $25 to submit and are vetted through an in-depth review process led by a team of medical, product development and legal experts. The end goal is to commercialize each qualified product idea and, when Edison Nation Medical is successful, licensing royalties are shared with the submitting inventor(s).

Inventors are encouraged to submit everything from a back-of-the-envelope sketch to patented and prototype ideas to currently commercialized products looking to scale.

According to Statista.com, the worldwide market for baby care products will grow to $66.8 billion by 2017, an increase of 40% over 2012 levels.  Robert Grajewski, president of Edison Nation Medical, stated, "The market for high-quality baby care products is exploding and we believe great solutions exist in the minds of people around the world. Our goal is to extract the ideas, polish them and partner with FridaBaby to deliver them to the marketplace where they will receive an enthusiastic response from retailers, manufacturers and parents alike."

For more information and to submit an idea, go to www.EdisonNationMedical.com/Fridababy.  

About Edison Nation Medical: 
Edison Nation Medical is a healthcare innovation portal with deep expertise in open innovation, product development, and healthcare. Born out of collaboration with Carolinas HealthCare System (the second largest public health system in the United States), Edison Nation Medical's mission is to break down the barriers to healthcare innovation. We make this a reality by providing a clear and easy pathway through our open innovation platform for anyone — physicians, nurses, entrepreneurs, even patients and caregivers — to submit a medical invention idea for full evaluation and potential commercialization.

Edison Nation Medical innovation headquarters is in Charlotte, NC with satellite offices in San Francisco and New York City. For more information, please visit www.EdisonNationMedical.com.

SOURCE Edison Nation Medical