eDreams ODIGEO supports key travel decision makers with AI-powered industry insights
- Leading European OTA leverages its unique AI capabilities to support tourism boards and local governments to anticipate traveller needs and enhance visitor experiences.
- The Group uses an advanced set of algorithms to process anonymised data from over 21 billion annual online travel searches to provide unique insights in real time.
- Countries from across America, Africa and Europe have partnered with eDreams ODIGEO to leverage the insights within their tourism strategies for 2020 and beyond.
- Previous successful campaigns have resulted in an 18% yoy increase in the average length of stay booked by travellers.
Oct 20, 2020, 06:42 ET
BARCELONA, Spain, Oct. 20, 2020 /PRNewswire/ -- eDreams ODIGEO, Europe's largest online travel company and one of the largest European e-commerce businesses, today announced the launch of a unique, AI-powered travel trends service that provides unparalleled insights on global industry trends and anonymised consumer habits.
This service, led by the Media Services department, is primarily aimed at supporting tourist boards, policy makers and local governments to develop successful visitor experience strategies on a local, regional and national level. The data driven decisions are based on the analysis of over 21 billion anonymised data points, which provides insight on travel supply and demand trends, consumer preferences and travel habits.
Access to these insights provides partners with the ability to make informed decisions to support their tourism strategy from branding to conversion, helping to focus marketing efforts and attract more travellers, ultimately boosting the local and national economy. This summer several partners utilised eDreams ODIGEO's travel insights to help secure a competitive advantage and rebuild tourism following the global travel restrictions due to Covid-19. For example, a European tourism agency used the data trends to create a campaign focused on three key audience groups. Insight from the data led to the creation of a collateral campaign focused on different USPs of the destination, such as the cultural, retail and entertainment attractions that would resonate with these audience groups with the aim of increasing bookings and stay duration in the city. The successful campaign resulted in an 18% year on year increase in the average length of stay in the city.
Zaida Salie, Director Media Services and Partnership at eDreams ODIGEO, commented, "Our unique insights on travel trends and customer behaviour are a vital tool to help countries understand how to effectively target audiences and regain market share in a competitive space, especially in the post COVID19 era. The unique data insights we can provide to tourist boards and policy makers ensures brand and marketing is precisely aligned with a traveller's mindset, helping to secure booking conversions and boost local spend. We are constantly leveraging our tech capabilities and extensive data insights to create products that provide travellers and destinations with an improved travel experience."
This service is available to partner organisations on a subscription basis. For more information please visit https://advertising.edreamsodigeo.com/
About eDreams ODIGEO
eDreams ODIGEO is one of the world's largest online travel companies and one of the largest e-commerce businesses in Europe. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it serves more than 17 million customers per year across 45 markets. Listed on the Spanish Stock Market, eDreams ODIGEO works with over 666 airlines and has partnerships with 130. The brand offers the best deals in regular flights, low-cost airlines, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance to make travel easier, more accessible, and better value for consumers across the globe.
SOURCE eDreams ODIGEO
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