LONDON, January 24, 2014 /PRNewswire/ --
The CEO of Edrington has said that broad-based demand for Scotch whisky has given the category a momentum "that we haven't seen before".
In an exclusive interview with just-drinks, Ian Curle, whose company has invested GBP100m (US$166m) in a new distillery for its The Macallan Scotch brand, said that the category is as strong as it ever has been, despite the financial crisis that has affected the western world in the last five years. "It was one of the most dramatic events of a generation and yet Scotch has continued," he said. "You can never say never, but it's happening on more frontiers than ever before."
He added: "Some places will take a knock, there will be headwinds. But that basket of opportunity, it just feels like momentum."
In the wide-ranging two-part interview, Curle also said that the US is behaving like an emerging market in premium spirits.
"In the US, there are 1m new legal drinking age consumers every year that are buying more premium spirits," he said. "If you chose to segment the US in a certain way ... there is a big chunk of the population that is behaving comparably to an emerging territory."
Established in 1999, just-drinks is a leading online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that are delivered to over 92,000 business executives per month.
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