EffectiveUI and Satrix Solutions Partner to Expand Customer Feedback Efforts

DENVER and SCOTTSDALE, Ariz., March 19, 2013 /PRNewswire/ -- Satrix Solutions, provider of customer feedback programs and consulting services, and EffectiveUI, a leading full-service user experience agency, today announced a partnership to manage EffectiveUI's customer feedback efforts. Satrix Solutions will help EffectiveUI operationalize customer insights with Customer Satisfaction Surveys, Sales Win/Loss Analyses and other feedback initiatives to establish deeper engagements with their customers.

"Our business centers around customer experience, and we live by that when it comes to the experience our clients have in working with us as well," said Rebecca Flavin, CEO of EffectiveUI. "We firmly believe in using our customers' feedback to drive strategy and also recognize the value in partnering with a third party expert to collect and analyze customer sentiment from an unbiased perspective. Satrix Solutions will help us continue to stay informed about the specific needs of our target customers, as well as identify opportunities to enhance our service and ensure clients have an exceptional experience with EffectiveUI."

Satrix Solutions specializes in helping business-to-business organizations apply rigor and discipline to their customer feedback efforts. Their proven approach to the design and implementation of ongoing feedback programs empowers clients with actionable customer insights which leads to improvements that ultimately drive positive business outcomes.

"Research shows that companies with more loyal customers grow faster than the market. Therefore, creating a corporate culture in which customer feedback guides action and decision-making is a clear competitive advantage," said Evan Klein, founder and president of Satrix Solutions. "By combining our best practice approach with EffectiveUI's deep commitment to customer relationships, they'll be armed with data-driven insights which can be confidently shared with those in the best position to affect the customer experience." 

About EffectiveUI
Founded in 2005, EffectiveUI is a full-service user experience agency that simplifies complex experiences, bringing value to people's lives. By researching and articulating user needs, our team of customer insight, design and technology services experts create custom applications that improve digital interactions and enhance emotional engagement with a company and brand. EffectiveUI works with some of today's top companies – including American Greetings, Boeing, CenturyLink, eBay, Kaspersky Lab, National Geographic, NextGear Capital and Water For People – to provide a strategic vision and to increase revenue, brand awareness, customer loyalty and usability. EffectiveUI is a WPP company (NASDAQ: WPPGY). WPP is the world's largest communications services group. To learn more about EffectiveUI, visit www.effectiveui.com, send an email to [email protected] or call 888-310-5327.

About Satrix Solutions
Satrix Solutions was founded with a primary goal —help businesses maximize potential and opportunity. Organizations rely on the company's formal customer feedback programs to gather valuable insights from existing, former and potential customers. The expert analyses and recommendations delivered by Satrix Solutions serve as a blueprint for driving operational improvements to enhance the customer experience. By leveraging a proven approach to capturing and responding to the needs of the market, their clients are able to improve customer retention, maximize share-of-wallet and increase sales close rates. Satrix Solutions is a certified Net Promoter® Loyalty Partner and serves business-to-business organizations in a variety of industries, each focused on realizing the financial benefits of creating a differentiated service experience. For more information visit www.SatrixSolutions.com or call 480.773.6120.

®Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld

EffectiveUI is a trademark of EffectiveUI, Inc. Other company and product names may be trademarks of their respective owners.

SOURCE EffectiveUI; Satrix Solutions