EGAMI GROUP LAUNCHES SEE ME MORE STUDY THAT SHOWS MULTICULTURAL CONSUMERS TRUST BRANDS WHO FOCUS ON MULTIPLE PARTS OF THEIR IDENTITY

New research and launch of proprietary AI-powered tool cements Egami as the multidimensional™ intelligence leader

NEW YORK, April 1, 2026 /PRNewswire/ -- In a groundbreaking study released today by Egami Group, 89% of consumers said that when brands market to them focused on multiple parts of their identity, they can trust the brand more and believe the brand 'gets' them.

The launch of two new offerings helps contextualize the multidimensional mainstream: See Me More is a proprietary research initiative into how multidimensional audiences demand brand, cultural and technological fluency; and MDM™ (Multidimensional Mindset), a new AI‑enabled platform designed to operationalize insights at scale. Together, they reaffirm EGAMI's mission to bring humanity back to brands and create work that moves the world forward.

Introducing See Me More: A Wake-Up Call for Brands
See Me More was launched in an effort to decode the multidimensional consumer. The research found that nearly 50% of consumers want brands to consider all parts of their identity beyond race and gender. The study also found that despite the DEI pullbacks of 2025, in 2026, 81% of consumers will be loyal to and primarily spend with brands that support DEI and multicultural communities – even if it costs more.

The study also revealed that while quality (62%) and affordability (64%) remain top decision drivers, cultural authenticity, DEI commitment, and community engagement continue to build trust and long‑term brand equity, especially among Gen Z and Millennials. Across generations, consumers were almost universally aligned that they want brands to market to them using other dimensions of their identity beyond race and identity: their interests and hobbies, their faith, leaning into unique personality traits, and for Gen Z and Millennials – sexual orientation.

"Marketers and brands tend to keep audiences segmented and use generalized indicators to develop a brand strategy, versus tailoring their campaigns to reach consumers based on their unique, defining factors – and then wonder why their campaigns are not delivering ROI," said Teneshia Jackson Warner, CEO and founder of EGAMI Group.  "See Me More is a wake-up call and a guidebook. Brands that evolve how they see and engage consumers will unlock growth—especially within the $7 trillion spending power of the multidimensional mainstream."

MDM™: Intelligence That Acts
To power the shift from insight to activation and help brands understand the perspectives of the multicultural mainstream, EGAMI launched the Egami Multidimensional Mindset (MDM™), an in‑house AI‑driven platform that integrates multidimensional audience data, predictive analytics, and real‑time campaign optimization.

MDM™ enables brands to:

• Map and segment audiences beyond standard demographics.
• Predict emotional resonance, virality potential, and behavior patterns.
• Simulate cultural focus groups at scale to test and refine creative.
• Optimize campaigns dynamically across cultural contexts.
• Translate cultural resonance directly into measurable ROI.

By combining research‑driven insight with predictive AI, EGAMI's MDM tool is creating an operating system for modern marketing, one where culture and data converge, identity complexity drives creativity, and technology enhances empathy.

"We're not just talking about change, we're enabling it"

"MDM™ represents the next evolution of our work," added Jackson Warner. "We're not just identifying where marketing needs to go—we're building the infrastructure to get brands there.

Brands that want to stay ahead must move beyond outdated playbooks, embrace multidimensional audiences, and act with greater intention. We've delivered both the insight and the engine to make that possible."

ABOUT EGAMI GROUP
EGAMI Group is an award‑winning, integrated communications agency on a mission to bring humanity back to brands and create work that moves the world forward. The firm partners with consumer, lifestyle, healthcare, financial, and corporate brands seeking new lanes, new language, and new audiences.

Learn more at egamigroup.com.

Media Contact
Precious Sahagun, [email protected]

SOURCE Egami Consulting Group