MELVILLE, N.Y., Jan. 30, 2018 /PRNewswire/ -- EGC Group is proud to announce they have expanded their partnership with KISS Products, one of the world's largest manufacturers and distributors of professional quality beauty products. Last year, EGC was selected as the digital marketing agency for KISS Products' 2017 digital campaign for lashes.
After a successful year, EGC will continue to work on the lash campaigns (including new product launches) but also act as the lead agency on the 2018 creative strategy and digital marketing campaigns, adding imPRESS Press-On Manicure products as well as Hair Tools to the partnership with KISS Products.
"The agency is thrilled to continue leading the way for KISS Products, an established and well-regarded cosmetics brand," said Nicole Larrauri, President of EGC Group. "The importance of recognizing the new customer journey is vital, and together with KISS, we plan to reach their audience in new, creative ways."
EGC will develop campaigns that focus on driving awareness and increasing sales. The digital efforts will include, but won't be limited to: paid social medial marketing, influencer marketing, digital display programs, strategic partnerships, and sponsorships, among other services. The KISS Hair Tools Division will utilize EGC's Amazon Marketing Services to its advantage. This innovative new partnership with Amazon will boost direct sales for products through the assistance of Amazon marketing experts.
"Nothing excites us more than weaving data and imagination into bold brand expressions," said Steve Biegel, Director of Copy and Content at EGC Group. "To compete and win in a crowded space, the brand needs to stand out. Luckily, KISS allows us to take risks with our work and sees our vision through to the end."
ABOUT EGC GROUP:
EGC Group is a full-service integrated marketing and digital agency with offices in Long Island and Manhattan, and provides services in advertising, online marketing, web development, data analytics, integrated communications planning, and strategic consulting. EGC has been named an Inc. 500/5000 Company and retains clientele across retail, admissions, health, auto, craft beverage and nonprofit industries. EGC Group was founded in 1985 and is a member of American Association of Advertising Agencies. For more information, visit www.egcgroup.com or call (516) 935-4944.
ABOUT KISS PRODUCTS:
KISS Products is a worldwide leader in artificial nails, and was the first company to bring professional-quality nail products directly to the consumer, offering at-home, easy-to-use kits that deliver salon-style results. Today, the KISS line of products has expanded to include nail care, nail jewelry, nail art, manicure and pedicure tools, as well as eyelash kits and hot hair styling tools. Each of these quality products originated from the innovative thinking and vast salon experience of the KISS brand. For more information, visit www.KISSusa.com.
SOURCE EGC Group