Eggland's Best Goes 'Pink' to Fight Breast Cancer

NEW YORK, Sept. 15 /PRNewswire/ -- Eggland's Best, Inc. (EB) is proud to support Susan G. Komen for the Cure®, the world's largest breast cancer advocacy organization.  For the first time in the brand's history, Eggland's Best will display the Komen for the Cure's running ribbon logo along with a pink version of their iconic "EB" stamp on their egg varieties during the autumn of 2010.  

"Susan G. Komen for the Cure is working in local communities to discover and deliver the cures for breast cancer, while providing much needed support and resources" said Katrina McGhee, senior vice president, global business development & partnerships for Susan G. Komen for the Cure. "Because of partners like Eggland's Best, Komen has been able to make a difference in the lives of millions and will continue to do so until there is no longer a need."

"Eggland's Best eggs contain key nutrients, which can be part of a healthy diet and healthy lifestyle," said Charles Lanktree, president and CEO of Eggland's Best. "All of us at Eggland's Best, plus our local producers and local farmers, are proud to help Susan G. Komen for the Cure in the fight against breast cancer." EB will donate $50,000 to support Komen for the Cure in its promise to save lives and end breast cancer forever.  

Additionally, Eggland's Best, America's No. 1 branded egg, recently announced additional improvements to its already nutritionally superior egg.  All EB egg varieties - large, extra large, jumbo, cage-free and organic - now contain four times more Vitamin D, ten times more Vitamin E and over three times more Omega-3 compared to ordinary eggs.  EB eggs also contain high levels of Vitamin B12 and are a good source of Vitamin A and Vitamin B2.  Additionally, they contain 25 percent less saturated fat and 19 percent less cholesterol than regular eggs.

For more information about EB's partnership with Komen for the Cure® and ideas for delicious and healthy recipes, please visit: www.EgglandsBest.com.

About Eggland's Best Eggs

Eggland's Best is the No. 1 branded egg in the U.S., and their good nutrition just got even better without sacrificing their great taste. Now, EB eggs are higher in Vitamin D, E and B12, and a good source of Vitamin A and B2. They have 25 percent less saturated fat and three times more Omega 3 than ordinary eggs. Eggland's Best eggs are the recipients of many awards including the Gold Medal for superior taste, appearance and freshness from The American Masters of Taste; the Good Housekeeping Seal from Good Housekeeping Research Institute; one of the 25 Healthiest Foods for Women by Prevention magazine (2010); one of the Top 125 Foods for Men in the Men's Health annual nutrition awards for five consecutive years (2005-2009); one of the top 100 Best Packaged Foods For Women according to Women's Health magazine (2010); a top five "superfood" picks according to American Baby magazine (2010); and the National Health & Wellness Club Stamp of Approval for flavor, quality and nutrition. Eggland's Best was also the official egg of the 44th Pillsbury Bake-Off® Contest.

The distinctive "EB" stamp on the shell assures consumers that the eggs meet the highest standards of taste, nutrition and quality. Eggland's Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. EB eggs are available in large, cage free and organic varieties, and are certified as Kosher. For more information, visit www.egglandsbest.com.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

SOURCE Eggland's Best, Inc.