NEW YORK, March 4, 2011 /PRNewswire/ --Golden Globe® and Academy Award®-nominated actor and musician Terrence Howard appears in a moving window display at Rockefeller Plaza this month, encouraging viewers to get screened for colorectal cancer as an ambassador for the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) and Stand Up To Cancer (SU2C). Donated by EHE International, the window at 10 Rockefeller Plaza will house the display until the end of March, which is Colorectal Cancer Awareness Month.
Colorectal cancer is the second-leading cancer killer among men and women combined in this country, yet is highly curable when caught early and often entirely preventable with appropriate screening. EIF's NCCRA, co-founded by Katie Couric, works to raise awareness about the importance of getting screened and supports groundbreaking research to improve the way colon cancer is prevented, detected and treated.
"EHE International is pleased to contribute to Colorectal Cancer Awareness Month by donating this window to EIF's NCCRA," said Deborah McKeever, EHE International President.
"We've seen an encouraging decline in the colorectal cancer death rate over the past few years, but there's still so much to be done," said Lisa Paulsen, Entertainment Industry Foundation President and CEO. "Only 66% of adults who should be screened for colon cancer have been, so we're always grateful for opportunities like this to spread the message that screening saves lives."
The still image in the display, as well as a video featuring Terrence alongside images of his mother, who he lost to the disease when she was just 56, were adapted from a Public Service Announcement campaign conducted jointly by EIF's NCCRA and the federal Centers for Disease Control and Prevention (CDC).
About EIF's NCCRA
The Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) has raised over $33 million to fund colorectal cancer research, promote colorectal cancer screening, and support gastrointestinal care. EIF's NCCRA was co-founded in March of 2000 by journalist Katie Couric, cancer activist Lilly Tartikoff, and the Entertainment Industry Foundation.
About Stand Up To Cancer
Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation, a charitable organization of the film and television businesses—raises funds to accelerate groundbreaking cancer research that can get new therapies to patients quickly and save lives. SU2C brings together the best and brightest in the cancer research community, encouraging collaboration instead of competition, and draws on the assets of the entertainment industry in unique ways to create awareness and build broad public support for this effort. For more information, go to www.standup2cancer.org.
About EHE International
Since 1913, EHE International has been the recognized leader in preventive medicine. Its clinical protocaols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry leading educational and social engagement platforms. The company is well-known for its corporate-sponsored employee benefit, "EHE & Me," a patient-centered approach to preventive care and life-style management programs specifically designed for integration into self-funded employer-sponsored medical plans.
For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3705; www.EHEandMe.com.
SOURCE Entertainment Industry Foundation