High-end, Professional-grade products also available for users at home to create the perfect style!
Dubai's Pastels Salon, Belle Femme, Marquee and JetSet Salon all benefit from a close partnership with premium hair product and tools provider EIDEAL. The brand's professional tools are favoured by professionals, celebrities and end users alike. For instance, celebrity stylist Jen Atkin has revealed that she used UAE-based EIDEAL's products to craft Bella Hadid's high pony tail for the Cannes Red Carpet.
EIDEAL is a partner of choice for popular UAE salons, including Pastels. "EIDEAL's range of hair tools is simply brilliant, and the brand is unrivalled in the hair industry for its advanced technologies and ease of use. The products also have a very chic and sleek appearance, making them the go-to brand for truly stylish hair lovers," says Natalie Kasses, Pastels' Creative Director.
Blow dry bar Marquee's Creative Director Catherine Hawkes is also a fan. "We love the funky curl guru - it's such a fun heat styling tool to use. We're also loving the piano finish on the new straighteners, and the fact that you can achieve some really bouncy beach waves with them.'’
Salons love EIDEAL's ethos of innovation, research and development. "EIDEAL is always introducing new products and tools. The team is passionate, proactive, and supportive. EIDEAL is the perfect salon partner," says Belle Femme Salon's Marketing and Communication Manager Galia Rizk.
JetSet Salon's Artistic Director Nino Yammine says that EIDEAL makes styling a snap. "EIDEAL brushes and curling irons have proved to be the latest in supreme hair care and styling. The brushes allow for even distribution and retention of heat. They don't let the hair go dry, and help us give a smooth finish to luscious locks. The brushes also add volume while eliminating frizz to create perfect styling every time," he explains.
EIDEAL founder Haysam Eid - a former hairdresser himself - knows first-hand the exacting standards stylists have for their professional tools. "With EIDEAL, the aim was to give salons and stylists tools and products designed to the very highest standards. We want to make hairstyling a creative pleasure - one that captures the genuine beauty within every woman," Eid explains.
And now, EIDEAL's professional-grade products are coming to end users through the brand's innovative e-commerce site. Regular EIDEAL customer Maria Dowdall is delighted at the prospect of easily accessing the latest EIDEAL lines through the e-commerce site.
"I first discovered the EIDEAL brand in 2012 and was wowed by how the products helped me create salon-like results at home. I have developed a fierce loyalty to the brand and won't even consider a hair tool or a brush that isn't EIDEAL because I know alternatives won't be as good. Any why should I compromise?" she says.