EitaroSoft Exhibits at Asia's Largest Game Show "ChinaJoy2011" Demonstrating "GALAXY FRONTIER" and "LASPRE" at Gigantic Booth of China's Game Market Leader "The9"

TOKYO, July 14, 2011 /PRNewswire/ -- EitaroSoft, Inc. announced on July 14 that the company will exhibit at the Asia's largest game show "ChinaJoy2011" held from July 28 (Thu) to July 31 (Sun) in Shanghai. EitaroSoft considers this event as a great chance to demonstrate its smartphone version of two original titles called "GALAXY FRONTIER for Android (TM)", which has currently kept the first place in "the most downloaded application" ranking in the Roll Playing Game category of the docomo market for i-mode (R) (ranked 1st place out of 299 apps as of July 5, 2011), and "LASPRE - the Last Precious - for iPhone", in which Japanese popular voice actors perform the main characters, is categorized as undeveloped game genre in China "dating simulation game", (also persistently high-ranked in the docomo market), for over 2 million game players in China. The corner of EitaroSoft is located at The9's booth.

In the morning of the second day July 29 (Fri), a press conference is scheduled for the media gathered from all over the world at The9's booth.

Beside exhibition at the corner, a live time-attack tournament for luxury prizes is prepared to entertain visitors (It may change).

While the growth of Chinese game market is expected to be even faster and wider, EitaroSoft is willing to play a part in prospering the Chinese game market by Japanese high-quality mobile game.

Hereafter, EitaroSoft is getting into full swing in a bid to globalize its operation starting with China, followed by South Korea, the USA and other markets with each market leader.

*Android (TM) and Android (TM) Market are registered trademarks of Google Inc.

*i-mode (R) is a registered trademark of NTT docomo.

< Related Press-Release >

GALAXY FRONTIER:
http://www.eitarosoft.co.jp/press/press20110222english.pdf
LASPRE: http://www.eitarosoft.co.jp/press/press20110623english.pdf

< CONTACT on our titles >

http://www.eitarosoft.co.jp/contact_input.php
#Person in charge of PR who can communicate in English and Japanese will be at ChinaJoy2011, so please feel free to contact us.

-About ChinaJoy2011-

ChinaJoy2011 is the Asia's largest Game Show operated by Howell International Trade Fair Ltd, celebrating its 9th this year. 146,323 people visited ChinaJoy2010 from China and other countries, and expecting more numbers of visitors this year. A lot of Chinese game market leaders take advantages of this event to exhibit, sponsors or lectures. So that ChinaJoy provides full of opportunities not only for the end-users but also for all ranges of international game related companies, like developers and publishers.

< DETAIL >

DATE : July 28 (Thu), 2011 - July 31 (Sun), 2011  *The first 2 days are business days.
PLACE: Shanghai New International Expo Centre
OFFICIAL HP : http://2011.chinajoy.net/

-About The9-

The9 Limited (NASDAQ: NCTY) is the leading online game developer and operator in China. The9's business is primarily focused on developing and operating high-quality games for the online, web, social and mobile game markets. The9 also introduced OpenFeint into China and works with major telecom carriers to publish quality mobile games in domestic app stores. The9 will set a gigantic booth approximately 2000 sqm where visitors experience a variety of elaborate promotions.

-Attractions at EitaroSoft's corner-

Located at The9's booth, a fortified demonstration and event of GALAXY FRONTIER and LASPRE will be provided.

< GALAXY FRONTIER >

Language: Chinese / Platform: Android (TM)
"GUILD DUNGEON PLAY! Get a luxurious prize by TIME ATTACK Tournament!"

Party up to 4 people to test play the dungeon.
*Time attack tournament is planned on the special stage as a collaboration event with The9!

Amenity:

GALAXY FRONTIER original mouse pad: For visitors who played at the corner
GALAXY FRONTIER original fan : For all visitors

< LASPRE >

Language: Chinese / Platform: iPhone
Location: The9's booth

-About EitaroSoft, Inc.

EitaroSoft is a Japanese company that has successfully developed Japan's first 3D engine using application software. The company also has provided its original 3D avatar system, using Ajax which is quite advanced technology in the world. In addition to the avatar technology, the company has succeeded in providing Japan's first 3D avatar system for mobile browsing. Furthermore, EitaroSoft has the original online P2P technology that has brought about the first Japanese 3D mobile MORPG called "Master of Fantasia," which allows up to four people to tag a party to go for monster hunting. EitaroSoft is pouring its energies on network games. EitaroSoft has been challenging breakthroughs in technological R&D and has actually realized many of these. EitaroSoft has thus won a high reputation from clients seeking to provide differentiated services.

For more details about us: http://www.eitarosoft.co.jp/
Established: January 2002
Headquarters: Tokyo

Contact:
Eri Tokita
Division Director
Global Business Division
EitaroSoft, Inc.
Tel: +81-3-3254-3770
Fax: +81-3-3254-3778
E-mail: [email protected]  *English and Japanese

Person in charge of Japanese Market at The9: Mr. Johnny Xu
Email: [email protected]  *Chinese and Japanese

SOURCE EitaroSoft, Inc.