SOMERSET, N.J., Oct. 20, 2015 /PRNewswire/ -- Stressless®YOU seating from Ekornes of Norway combines ergonomic breakthroughs with a "to each their own" approach, delivering it into the world of modern Nordic design.
"Stressless®YOU lets our customers tailor lifestyle-fitting pieces like no other line we've designed," said Beverly Kastel, Ekornes marketing manager. "These recliners and sofas go by their first names—to underscore the level of personalization one can achieve with this collection."
Three recliners (Michael, James and John) and two sofas (Julia and Michelle) are each fully customizable with a variety of materials, finishes, colors and looks. All styles are available with either a polished aluminum base or European beech base in Black, Brown or Natural. Covering options include Karma, Calido, Flora and Crocus fabric lines or Batick and Cori leathers. Both fabric and leather options include a wide selection of colors.
"This collection is built upon traditions of Norwegian heritage and shaped by a humanistic approach to ergonomic excellence," said Arve Ekornes, product development director at Ekornes. "And, of course, Stressless®YOU offers the patented comfort technology of our main Stressless® line."
The Stressless Plus™ System offers optimal recliner head and lumbar support in any position and for every user, resulting in extraordinarily personalized comfort. BalanceAdapt™ adjusts the sitting angle of each sofa seat effortlessly in coordination with the body's weight and natural movement. Yet when lying lengthwise on the sofa, the seat remains completely horizontal.
"We are excited and proud to be offering consumers a collection capable of reflecting their lifestyle, sensing their ergonomic needs and offering inspired design," said Kastel.
Stressless®YOU distribution will accommodate a wide variety of shopping preferences. The collection will be open for placement without restriction in furniture stores, boutiques and other outlets throughout the United States. Five promotions will assist in introducing the collection to consumers, beginning in Q1 2016.
The Stressless®YOU collection is the latest innovative line of recliners and sofas that offer uncompromising comfort in connection with refined design philosophy.
Stressless®YOU offers tailored comfort through a patented glide technology and lumbar support system designed to match the changing contours of the back.
Ekornes was founded in 1934 and introduced the pioneering Stressless® chair in 1971. Today, it is one of the world's leading furniture manufacturers, with six factories in Norway and worldwide export activities. The company also assembles sofas in an American production facility located in Morganton, NC.
Ekornes participates in the UN Global Compact to protect the environment.
SOURCE Ekornes, Inc.