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El 75% de los españoles lo haran durante la hora de la tierra


News provided by

Björn Borg AB

Mar 27, 2012, 02:30 ET

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ESTOCOLMO e MADRID, March 27, 2012 /PRNewswire/ --

- Un estudio muestra nuestra actividad favorita en la oscuridad

Mientras que los españoles se ponen amorosos en la oscuridad, a los alemanes y suecos les gusta ver la tele, mientras que los holandeses se relajan en frente de la chimenea. Éstas son algunas de las conclusiones que se sacan de lo consulta en una encuesta realizada recientemente por medio de la marca de moda sueca Björn Borg.

     (Foto: http://www.newscom.com/cgi-bin/prnh/20120327/521016-a )

     (Foto: http://www.newscom.com/cgi-bin/prnh/20120327/521016-b )

La encuesta también ha mostrado las preferencias sobre si gustan más las luces encendidas o apagadas durante el acto sexual. Al contrario que muchas otras naciones en la encuesta, España, junto a Alemania, es un país en el que la mayoría (66%) prefiere encender la luz cuando tiene una relación sexual. Al contrario, las personas de Reino Unido (65%), Estados Unidos (64%) y Suecia (63%) tienen la costumbre de apagar las luces en la misma situación. ¿ Quizá sea el momento de celebrar la hora de la tierra de la forma más sexy posible? Una cosa es cierta: cuando apagamos las luces, cuando se apagan las luces sabemos cómo entretenernos - una cifra mayoritaria como el 75% tiene la oportunidad de quemar un poco de energía humana.

¿ Qué ayudará a pasar un mejor rato en la oscuridad? Las herramientas y artilugios son populares entre las parejas, sobre todo entre los españoles (45%), holandeses (54%) y chinos (58%). En España e Italia los espejos son bastante populares durante la oscuridad - pero no se indica cómo podremos ver algo durante la oscuridad… Por último pero no menos importante, la cuarta parte de los encuestados mencionó que la ropa interior que BRILLA EN LA OSCURIDAD les ayudaría a pasar un buen rato en la oscuridad.

La encuesta de luces apagadas se realizó en nueve países diferentes con un total de 1.713 encuestados de entre 18 y 30 años. Los países incluyeron: China, Francia, Alemania, Holanda, Italia, España, Suecia, Reino Unido y Estados Unidos.

La encuesta completa, junto a voxpops en 15 idiomas y también los infographics se puede descargar desde: http://www.curious.bjornborg.com/press

Descarga lo mejor de voxpops en: http://www.vimeo.com/bjornborg

Ve todo voxpops en: http://www.youtube.com/bjornborglightsoff

El grupo posee la marca registrada Björn Borg y su negocio central es la ropa interior. También ofrece ropa, calzado, bolsos, gafas y fragancias por medio de sus licencias. Los productos de Björn Borg se comercializan en veinte mercados, de los cuales los principales son Suecia y Holanda. El Grupo Björn Borg cuenta con operaciones en todos los niveles, desde las marcas hasta las ventas para los consumidores en sus propias tiendas de Björn Borg. Las ventas totales de productos Björn Borg en el año 2011 alcanzaron casi los 1.700 millones de coronas suecas, excluyendo IVA, a nivel de consumidor. Las ventas netas del grupo alcanzaron los 537 millones de coronas suecas a fecha de 31 de diciembre de 2011, contando con 131 empleados. Las acciones de Björn Borg cotizan en NASDAQ OMX Nordic en Esctocolmo desde 2007.

Si desea más información contacte con:
Pernilla Johansson, responsable de RR.PP. de Björn Borg AB.
Teléfono: +46-8-506-655-13
E-mail: [email protected]

SOURCE Björn Borg AB

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