STERLING HEIGHTS, Mich., Oct. 1, 2025 /PRNewswire/ -- El Car Wash, the official car wash of the Detroit Lions, celebrated the grand opening of its fourth Michigan location this past weekend in Sterling Heights, Mich. with a two-day community event that brought together local families, students, leaders and business owners, and raised funds to support the Stevenson High School Marching Band.
"Introducing El Car Wash to Sterling Heights means more than opening a new location, it's about investing in our new neighbors that make this community special," said Ryan Anderson, CMO of El Car Wash. "The Stevenson High School marching band represents the heart and spirit of Sterling Heights, and we're honored to play a role in helping their program thrive as we celebrate this new chapter."
To celebrate its debut into the Sterling Heights community, El Car Wash pledged to donate $1 for every car washed during opening weekend to the Stevenson High School Band Boosters to fund program needs for the marching band. Hundreds of vehicles came through the wash tunnels, turning community spirit into tangible support for local students with a $3,500 donation.
"This generous contribution will help to facilitate the re-hiring of our coaching staff, the purchase of future equipment, and help alleviate transportation costs to various performances around the community," said Mike Yaros, director of bands at Stevenson High School. "The Titan Marching Band is looking to perform at America's Thanksgiving Parade in Detroit this year, and because of El Car Wash, if selected by the Parade Company to perform, we will likely have the funds to accomplish this."
The grand opening kicked off with a special performance from the marching band and a ribbon cutting ceremony joined by the Sterling Heights Chamber of Commerce, City Council members and other community leaders. Guests enjoyed meet-and-greets with Detroit Lions mascot Roary and the Lions Cheer Squad, live music by DJ Ray Yadig, free washes on opening day and giveaways from local favorites including Vito's Bakery, Miller's Orchard, The Mean Weenie and Meadowbrook Ice Cream Company. A few lucky winners also took home a year of unlimited car washes.
El Car Wash Sterling Heights, located at 1978 Metro Parkway, expands the brand's fast-growing Michigan footprint. El Car Wash now operates more than 80 locations across Florida and Michigan, serving over 400,000 members nationwide. All company locations are outfitted with amenities such as complimentary dash wipes, free glass cleaner, free towels, free compressed air, free interior cleaner and more to enhance the overall experience.
Looking to continue its investment in Michigan, El Car Wash is slated to have 30 metro Detroit locations open by end of 2027 with more to follow.
About El Car Wash
El Car Wash started with a simple idea: make car washing fast, fun and something people actually look forward to. Born in Miami, El Car Wash proudly serves more than 400,000 members and operates more than 80 locations across Florida and Michigan to deliver the highest quality service with a focus on unmatched customer experience and everyday convenience.
Rooted in taking care of the customer and the community beyond the wash tunnel, El Car Wash frequently partners with local schools, hospitals, first responders and charitable organizations to be a steward in the neighborhoods they serve. The company has donated more than $400,000 to various organizations since 2022.
Driven by innovation, El Car Wash is elevating the car wash experience with state-of-the-art technology, unlimited wash memberships, and impactful brand activations and partnerships. With a strong commitment to sustainability, the company ensures every wash is not only superior but also better for the environment. Customers are invited to join the movement, support local, and experience the El Car Wash difference — a brand dedicated to brightening every day.
SOURCE El Car Wash

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