Electric Vehicle Consumer Survey: Consumer Attitudes, Opinions, Preferences, and Price Sensitivity for Plug-in Electric Vehicles and EV Charging Stations

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Oct 30, 2012, 02:22 ET

NEW YORK, Oct. 30, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Electric Vehicle Consumer Survey: Consumer Attitudes, Opinions, Preferences, and Price Sensitivity for Plug-in Electric Vehicles and EV Charging Stations
http://www.reportlinker.com/p01022389/Electric-Vehicle-Consumer-Survey-Consumer-Attitudes-Opinions-Preferences-and-Price-Sensitivity-for-Plug-in-Electric-Vehicles-and-EV-Charging-Stations.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Clean_Vehicle

Plug-in electric vehicles (PEVs) were first commercially available in 2010, and by 2012 their numbers had grown significantly, with many auto manufacturers adding new models to their fleets. A number of auto manufacturers are electrifying their fleets with new models. In the United States, sales of electric vehicles are estimated to reach 47,966 in 2012. Pike Research anticipates the category will grow swiftly, with a compound annual growth rate (CAGR) of 30% between 2012 and 2020 in the United States.

As the market for PEV expands, consumer perception of these types of vehicles is shifting, in some ways for the better and in some ways for the worse. Between 2011 and 2012, the percentage of consumers participating in Pike Research's annual survey that identified themselves as "extremely interested" or "very interested" in PEVs fell from 40% of the respondents to 36%. While this decrease is not staggering, it does indicate that auto manufacturers will need to make improvements in PEVs in order to attract buyers in larger numbers. It also indicates that manufacturers need to do a better job of educating consumers about the benefits of PEVs and making these cars more relevant to the end user.

This Pike Research report details findings from a web-based survey of 1,001 consumers in the United States. The study assesses consumer demand, preferences, opinions, and price sensitivity for PEVs and electric vehicle (EV) charging infrastructure. The survey was conducted in the fall of 2012 using a nationally representative and demographically balanced sample. Pike Research conducted similar surveys in 2010 and 2011, and this latest version shows, when appropriate, year-over-year comparisons of data to identify trends.

Key Questions Addressed

• What is the overall level of interest among U.S. consumers for PEVs?
• How does this interest vary by demographic, behavioral, and political segment?
• What is the level of consumer price sensitivity in the PEV market? What is the optimal price point for PEVs?
• Which vehicle brands would consumers prefer for PEVs? Which models are consumers most familiar with?
• What are the barriers to faster PEV adoption?
• What are consumers' preferences for different PEV range/price configurations?
• What is the importance of PEV charging infrastructure for consumers?

Who needs this report?

• Vehicle manufacturers
• Vehicle component suppliers
• Charging equipment manufacturers
• Battery manufacturers
• Vehicle trade associations
• Utilities
• Government agencies
• Investor community

Table of Contents

1. Executive Summary
1.1 Overview
1.1.1 Interest in EVs
1.1.2 PEV Model Opinions
1.1.3 Vehicle Charging Equipment
2. Driver Profile
2.1 Vehicle Ownership
3. Interest in Plug-in Electric Vehicles
3.1 Overall PEV Interest
3.2 PEV Interest by Demographic, Behavioral, and Political Segment
3.3 Favorability Levels for PEVs and Hybrids
3.4 General Opinions About PEVs
4. Vehicle Brand Preferences and Opinions
4.1 Brand Preferences
4.2 Familiarity with and Opinions About Specific PEV Models
4.3 PEV Price Sensitivity Analysis
4.4 PEV Range Preferences
4.5 Reasons for Lack of Interest in EVs
5. Electric Vehicle Charging Infrastructure
5.1 Interest in Residential Fast-charging Outlets
5.2 Amount Willing to Pay for Residential Fast-charging Equipment
6. Summary and Conclusions
6.1 Consumer Interest
6.2 Type of PEV
6.3 Familiarity and Opinions on PEVs
6.4 Pricing
6.5 Infrastructure Needs
6.6 Overall Implications
7. Acronym and Abbreviation List
8. Table of Contents
9. Table of Charts and Figures
10. Scope of Study, Survey Methodology

List of Charts and Figures

• Consumer Interest in Electric Vehicles, United States: 2012
• Positive Opinion of PEV Model for Its Value for the Money, United States: 2012
• Vehicle Ownership: All Respondents, United States: 2012
• Overall Interest in PEVs with 40 to 100 Mile Range per Charge, United States: 2011 and 2012
• Consumer Interest in PEVs by Demographics, United States: 2012
• Consumer Interest in PEVs by Behavioral and Political Identification, United States: 2012
• Consumer Favorability for PEVs and Hybrid Vehicles, United States: 2012
• Opinion Ratings on EV Statements Among Respondents Extremely/Very Interested in PEVs, United States: 2012
• Opinion Ratings on EV Statements Among Respondents Neutral About PEVs, United States: 2012
• Electric Vehicle Opinions: EVs Are Cheaper to Own in the Long Run, United States: 2012
• Electric Vehicle Opinions: EV Batteries Are Dangerous, United States: 2012
• Electric Vehicle Opinions: EVs Are Exciting to Drive and Own, United States: 2012
• Electric Vehicle Opinions: EV Owners Are Often Stranded as a Result of Their Vehicles Running Out of Power, United States: 2012
• Electric Vehicle Preference by Brand, United States: 2012
• Familiarity with EV Models, United States: 2012
• Opinion of PEV Model for Its Value for the Money, United States: 2012
• Opinion of PEV Model for Its Electric Driving Range, United States: 2012
• Electric Vehicle Price Sensitivity Analysis, United States: 2012
• Electric Vehicle Driving Range Preferences, United States: 2012
• Reasons for Lack of Interest in EVs, United States: 2010, 2011, and 2012
• Interest in Residential Fast-charging Outlets, United States: 2012
• Amount Willing to Pay for Residential Fast-charging Equipment, United States: 2012