GOLDEN, Colo., Aug. 17, 2016 /PRNewswire/ -- Electronic Cigarettes International Group, Ltd. (the "Company" or "ECIG"), a leading global marketer and distributor of electronic cigarettes and vapor products, today announced it has launched a new kiosk for its premium global brand VIP located at the Mall @ Reds in Centurion, South Africa, just south of Pretoria. ECIG has partnered with Pure Retail, a retail solutions provider, and A-Tek, a retail distribution company, for its South Africa operations. Nexus Engage, ECIG's UK partner, will act as distributor for the new kiosk in South Africa.
"VIP Premium Vaping & E-Liquids has opened its first dedicated 'Blending Kiosk' located in the Mall @ Reds shopping center," stated Robert Horn, ECIG's Business Development Manager for VIP South Africa. "We are excited to be bringing a whole new vaping experience to the Mall @ Reds. 'Vaping' has become increasingly popular, and we are keen to make sure that those users are getting the best experience from their e-cigarettes and that they are using a trusted company that adheres to UK safety standards. The blending kiosk experience is the first of its kind in South Africa and one that we hope to take around the country."
The VIP brand is one of the most established names in the UK electronic cigarette market. Launched in 2009 and now part of the Electronic Cigarettes International Group, the company has been at the forefront of the e-cigarette market helping replace over 300 million tobacco cigarettes with the VIP E-Cig. VIP's ingredients and flavorings are exclusively blended in the UK for the VIP brand and will be available to buy from the 'Blending Kiosk' to guarantee quality.
The opening comes following the announcement from the Public Health England Report which estimates e-cigarettes are 95% less harmful to health than a normal cigarette and the recently introduced regulation for the EC, TPD (Tobacco Product Directive) whereby products have to be compliant with the regulation by May 2017.
"This expansion is part of our overall strategy to establish VIP as the leading global brand for premium electronic cigarette products," stated Dan O'Neill, ECIG's CEO. "This kiosk is our first launch in South Africa and we are very excited to enter this new international market."
Electronic Cigarettes International Group (OTCBB: ECIG), a leading global marketer and distributor of electronic cigarettes and vapor products, is dedicated to providing a compelling alternative to traditional cigarettes for more than 1 billion current smokers around the world. The Company offers consumers a full product portfolio whose brands include VIP, FIN, Vapestick, and others, incorporating superior product quality and the latest technology. The Company owns multiple subsidiary companies and has operations in North America and Western Europe. ECIG offers consumers a full product portfolio that incorporates product quality and the latest technology. To learn more, visit www.ecig.co.
Safe Harbor Disclosure
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG's expectation to see continued growth. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and other factors are disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.
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SOURCE Electronic Cigarettes International Group, Ltd.