Electrum Corporation Discusses Innovative Retailing Solutions on Worldwide Business with kathy ireland®

LOS ANGELES, June 5, 2015 /PRNewswire/ -- MMP (USA) announces Worldwide Business with kathy ireland® exclusive interview with Electrum Corporation. Rebecca Burch, Co-Founder and EVP of Electrum, opened with, "It's important to understand the hyper-competitive nature of the C-store market. Consumers have a myriad of choices in every area with new competitors moving in constantly. We help these companies deal with this challenging situation by offering our advanced C-Store loyalty solutions."

Enhancing communication with customers and enhancing brand value is the goal of most retailers today. The goals of the Electrum approach are to improve payment processes, increase sales, and produce plus sales, all while building brand loyalty.

Electrum provides customer-facing, in-store kiosks that empower retailers to offer tailored offerings that effectively and affordably build and maintain customer relationships. The company specializes in the development and marketing of proprietary electronic payment products and services to the retailing segment.

Burch concludes, "We see almost immediate participation by customers with the installation of our systems, and stores often achieve payback in just a few months. Another significant benefit of our solution is offering retailers the opportunity to use their own branded debit card, saving much of the transaction costs they might otherwise pay."

JL Haber, Vice President of Programming of Worldwide Business with kathy ireland®, notes, "Electrum offers an innovative and effective tool to utilize in the competitive environment faced by many retailers and c-stores. It's insights to solutions such as this that our viewers appreciate about our approach to business news."

Tune in to see Electrum's interview on Fox Business Network as sponsored programming on June 7^th at 5:30pm EDT and on Bloomberg International as sponsored programming at 8:30am CET, 3:00pm HKT, and 10:30am CDT.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Worldwide Business with kathy ireland® airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.

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SOURCE MMP (USA), Inc.

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