Elevate Studios Extends Its Expertise to a Global Entertainment Brand

RHI Entertainment Taps Chicago-Based Elevate Studios for a Larger-than-Life Online Experience

Jun 03, 2010, 09:40 ET from Elevate Studios

NEW YORK and CHICAGO, June 3 /PRNewswire/ -- RHI Entertainment, a leading developer, producer and distributor of made-for-television movies, miniseries and other television programming, recently launched a new trade client portal and public facing website at rhitv.com.  RHI enlisted Chicago-based integrated marketing agency Elevate Studios to create the new website.  Agency duties included online strategic, creative and technical development.

The new RHI client portal has been streamlined and optimized for users to sort through the more than 1,000 RHI programs with greater flexibility.  A user-friendly cart system was designed for easier download access to high-resolution photography and promotional support assets for each property.

"The client portal represents an engaging experience tailored exclusively with the end user in mind," said Lawrence Bak, principal and executive creative director for Elevate Studios.  "Overall, we wanted to provide RHI with a better system in the most customizable and easy-to-use format possible."

The public facing section of the RHI Entertainment website introduces new movies and miniseries currently in production and provides information about RHI programs on multiple viewing platforms.  Additionally, the entire website has been upgraded for better search engine optimization.

RHI now has complete, real-time control over all content on both the client and public website portals through a seamless asset management site.  Elevate Studios developed this centralized admin tool on a proprietary content management system (CMS) and a single-shared content library.

"Thanks to the great work from Elevate Studios, RHI Entertainment now provides a larger-than-life online experience, just like we do offline through our legacy of great storytelling," said Alan Zapakin, senior vice president, marketing & promotion for RHI Entertainment.

About Elevate Studios

Founded in 2003, Elevate Studios is a private, full-service, interactive marketing agency based in Chicago.  Core agency expertise includes strategy, design and development of websites, content management systems, online advertising campaigns, e-mail marketing programs and brand identity development.  Elevate Studios has designed interactive campaigns for the standard-setting brands of Redken 5th Ave NYC, Pureology, AirTran Airways and Milwaukee Electric Tool.  For more information, please visit www.elevatestudios.com.

About RHI Entertainment

RHI Entertainment, Inc. develops, produces and distributes made-for-television movies, miniseries and other television programming worldwide, and is the leading provider of new long-form television content in the United States.  Under the leadership of Robert Halmi, Sr. and Robert Halmi, Jr., RHI has produced and distributed thousands of hours of quality television programming, and RHI's productions have received more than 100 Emmy Awards.  In addition to the development, production and distribution of new content, RHI owns rights to over 1,000 titles comprising more than 3,500 broadcast hours of long-form television programming, which are licensed to broadcast and cable networks and new media outlets globally.  For more consumer information, visit www.rhitv.com.

SOURCE Elevate Studios