Elias/Savion Advertising, Inc. Wins 'Excellence in Communication Award' from The Standard Group for Design and Execution of Roofing Idea Book

PITTSBURGH, Nov. 16, 2011 /PRNewswire/ -- Elias/Savion Advertising, Inc., an award-winning, full-service marketing, public relations and interactive services firm located in Pittsburgh, Pa., is proud to announce the agency won an "Excellence in Communication Award" from The Standard Group, a creative content delivery partner that combines industry expertise and technology to deliver integrated communication solutions.  Elias/Savion was honored for design and project management for the "CertainTeed Idea Book," a brochure developed for the company's Roofing Division.    

(Logo: http://photos.prnewswire.com/prnh/20090625/NE38596LOGO )

"Our concept for CertainTeed Roofing's idea book was to help homeowners decide which roofing product and color would work best among the structural and cosmetic details of their home," said Ronnie Savion, co-founder, executive vice president and creative director of Elias/Savion Advertising, Inc.  "We presented the information in a format upon which consumers are accustomed to basing their buying decisions – a magazine-style booklet complete with feature content for added editorial value."

The project was chosen for the "Excellence in Communication Award" among more than a thousand other candidates.  The Standard Group enjoys a rich heritage and tradition of excellence in the print and communications industries.  The company's experience with variable data, web-to-print, and 1:1 marketing technologies spans a unique and varied client base ranging from small, non-profit organizations to large Fortune 500 companies.  

Production of the printed piece included "dry-trap" gloss varnish on the photographs to create drama by making the photos "jump" from the page.  The high-quality printing and positive response from CertainTeed distributors resulted in a rerun of the idea book.

For more information on Elias/Savion Advertising, Inc., visit www.elias-savion.com.

Elias/Savion Advertising, Inc.

Elias/Savion Advertising, Inc. is an award-winning, full-service marketing, public relations, private broadcasting and interactive services firm representing architecture/building, education, energy, financial, healthcare, hospitality/destination, the legal profession, luxury marketing, professional services, technology, telecommunications and retail.  Since its inception in 1976, the agency continues to be recognized as one of the strongest forces of creative advertising in the region.  Elias/Savion is the fourth-largest advertising agency and the second-largest public relations agency in Pittsburgh (as designated by the Pittsburgh Business Times' 2011 Book of Lists).  For more information, visit www.elias-savion.com.

SOURCE Elias/Savion Advertising, Inc.