Elias/Savion Advertising Partners with Tri-State Petroleum to Develop Integrated Marketing, Brand Identity and Public Relations Strategies

- Agency to Identify Needs of Customers, Communities for 36-Year-Old Family-Owned Company -

Oct 26, 2010, 12:28 ET from Elias/Savion Advertising, Inc.

PITTSBURGH, Oct. 26 /PRNewswire/ -- Elias/Savion Advertising, an award-winning, full-service advertising, public relations and interactive services agency located in Pittsburgh, Pa., has partnered with Tri-State Petroleum Corporation to develop an integrated marketing, brand identity and public relations campaign for the convenience store operator and wholesale distributor of motor fuels.  The agency will provide a full complement of services to Tri-State Petroleum, including creative design, media strategy and Web design.

(Logo: http://photos.prnewswire.com/prnh/20090625/NE38596LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20090625/NE38596LOGO)

"Convenience stores have evolved dramatically during the past 10 years, as have customer expectations," said Ronnie Savion, co-founder, executive vice president and creative director for Elias/Savion Advertising.  "As it enters a period of growth and evolution of its own, Tri-State Petroleum remains uniquely positioned to provide a dynamic product and service profile that will go beyond expectations to redefine the market space."

Tri-State Petroleum is a family-owned convenience store operator and wholesale distributor of motor fuels responsible for the sale of retail and petroleum products in communities throughout Ohio, Pennsylvania and West Virginia.  The company is working on a strategy to align its retail locations to more closely identify with the wants and needs of the customers and communities they serve.

"Tri-State Petroleum is focused on providing friendly service and the convenience of on-the-go shopping to our loyal customers in the close-knit communities where we operate," said Colleen C. McGlinn, chief executive officer of Tri-State Petroleum Corporation.  "We recognize the need to discover more about our customers and communities in order to serve them even better.  That's where the expertise of our partners at Elias/Savion will come into play."

Elias/Savion provides highly-customized marketing services for a variety of markets, including retail, energy, education, financial, healthcare, hospitality/destination, the legal profession, luxury marketing, building and construction, professional services, technology, and telecommunications.  For more information on Elias/Savion Advertising, visit www.elias-savion.com.

Elias/Savion Advertising, Inc.

Elias/Savion Advertising, Inc. is an award-winning, full-service marketing, public relations, private broadcasting and interactive services firm representing architecture/building, education, energy, financial, healthcare, hospitality/destination, the legal profession, luxury marketing, professional services, technology, telecommunications and retail.  Since its inception in 1976, the agency continues to be recognized as one of the strongest forces of creative advertising in the region.  Elias/Savion is the fourth-largest advertising agency and the second-largest public relations agency in Pittsburgh (as designated by the Pittsburgh Business Times' 2010 Book of Lists).  For more information, visit www.elias-savion.com.


Jeff Donaldson

For Elias/Savion Advertising, Inc.



SOURCE Elias/Savion Advertising, Inc.