Elite Models Invites You to Experience a New World of Fragrances

NEW YORK, April 5, 2012 /PRNewswire/ -- As a world leading modeling agency, Elite is on the pulse of global beauty and style.  Throughout the world over, Elite Models are at the forefront of fashion's trendsetters. With the launch of the Elite Models Fragrance Collection: get ready to globetrot!  Let the four evocative scents transport you to four of fashion's hottest cities. Explore the world and make life your destination!

(Logo:  http://photos.prnewswire.com/prnh/20120405/NY82452LOGO)

With over 40 years' experience, Elite has discovered such icons as Linda, Naomi, Cindy, Gisele as well as the current runway stars Alessandra Ambrosio, Constance Jablonski, Sigrid Agren, Eniko Mihalik and Fei Fei Sun, Elite is constantly exploring the globe in search of new faces through its Elite Model Look contest, continually unveiling models of diverse origins, styles and personalities proving that 'beauty' cannot be defined in a single phrase. A world of looks is yours to discover and Elite, the global lifestyle brand, will accompany you on your journey.

The Elite Models Fragrance Collection

Paris, London, New York, Rio...  you can now experience a flavour of life in these happening fashion destinations with the Elite Models Fragrances, available from January 2012. 

Each evoking a different city, the four contemporary fragrances take you on a journey through four exciting metropolitan lifestyles.  Whatever your style, whatever your mood, you now have a fragrance to match!  Why settle when you can now express the real multifaceted you? You can experiment, have fun and spice up your life with these four new variants. 

Inspired by the city of lovers, Paris Baby is a romantic, feminine fragrance with a twist.  Beautifully sensual, this delicate, sparkling floral has a certain 'je ne sais quoi' that evokes the renowned Parisian chic.  The fragrance opens with a fresh fusion of apple, freesia and accord bellini, which uplifts and beguiles the senses.  At its heart, a modern bouquet of luminous white flowers – osmanthus, jasmine and orange blossom – delivers a pure elegance.  Finally, the fragrance melts into a creamy drydown of musk, vanilla, patchouli and sandalwood, adding warm and seductive tones.  Spray on when you're feeling romantic and mischievous.

Celebrated for its nonconformist, eclectic, fashion-forward style and happening underground scene, London pulsates with energy.  Experience the dynamic essence of this cool capital with London Queen, a lively, sensual vanilla fragrance built around light floral and addictive fruity notes.  Initially, an invigorating trio of mandarin, bergamot and raspberry delivers a sparkling vitality.  This leads to a softly sensuous heart of plum, jasmine and exotic tiare tahiti before settling on an alluring base of warm vanilla and benzoin blended with musk.  The overall experience excites and exhilarates the senses.  For when you're in the party-mood for mayhem!

Spray on New York Muse for a flavour of fast-moving life in the Big Apple.  This intense scent, with an urban feel, opens on a fruity green cocktail of lotus flower, gardenia leaves and blood orange.  This builds to a warm and floral heart of red peony and creamy violet fused with exotic velvet orchid for a touch of edgy elegance. Black vanilla, blended with patchouli and sensual musks, grants an oriental, slightly woody character to the base, creating a distinct and beguiling signature.  Spray it on for a blast of edgy, urban attitude.

Rio Glam Girl captures the vibrant, celebratory spirit of Rio, home of the carnival, sun-kissed beaches and electric nights. This playful, ultra-glam fragrance opens with vibrant acai berry and juicy starfruit for a delicious burst of joy.  At the heart, a voluptuous floral bouquet reveals delicate princess peony, jasmine and violet flower, creating a captivating feminine allure.  This is embellished by an intense and creamy drydown of sandalwood and palisander wood, adding a deep sensuality.  Perfect when you've got uber-glam places to go to.  

Elite Models Style

The Elite Models Fragrances packaging makes a stunning fashion statement.  Exquisitely elegant, the feminine curves of each gently rounded glass bottle are in striking contrast with the sleek tall square black cap that projects into the heart of each flacon...after all, why conform to just one shape?  And because colour coordination is key to style success, each juice is tinted in its own distinctive hue, from soft pink to vibrant gold.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

(1) Not available in North America

SOURCE Coty Inc.

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