DANVERS, Mass., June 11, 2013 /PRNewswire/ -- Eliza Corporation ("Eliza"), the pioneer and recognized leader in Health Engagement Management, today announced a Health Exchange solution suite (Eliza Hx™) that minimizes disruption while maximizing onboarding, member management, risk adjustment and retention efforts. The Eliza Hx solution suite integrates proprietary Behavioral Intelligence with a set of carefully constructed multi-touch, multi-modal outreach programs to address the immediate challenges related to Health Exchanges -- the near-term transition for those directly affected by 2014 on-boarding and longer-term efficiencies for managing risk and retaining members.
Eliza Hx is designed to:
- Guide members through the transition period prior to October 1;
- Quickly facilitate risk adjustment and connect members to the care they need most urgently in 2014; and
- Build brand loyalty and retention through relevant outreach and messaging strategies that leverage Behavioral Intelligence for maximum impact.
"Eliza has long been planning for the day when millions of Americans come to terms with the new healthcare marketplace. We know that if health insurers want to stay relevant in a world driven by consumer choice, they have to be relevant not only to the benefits managers who previously purchased plans on behalf of thousands of individuals, but rather to the thousands of individuals themselves," said John Shagoury, President and CEO of Eliza Corporation. "Whether being transitioned from a current plan to a new, unfamiliar plan, purchasing from a Health Exchange or enrolling in a state Medicaid plan, many lives inevitably will be disrupted by the changes to the healthcare system in the coming months and years. The Eliza Hx solution suite minimizes this disruption by providing unique, data-driven Health Exchange support that cannot be achieved through traditional promotions or outreach."
According to Janice Young, Program Director, Payer IT Strategies, IDC Health Insights, "…there is in 2013 a growing commitment among some technology providers to integrating research that sheds greater light on the true levers to changing consumer healthcare behavior – for both populations and individuals. IDC research in the past quarter has identified that technology companies focusing on care management and consumer communications, notably Eliza Corporation… among others, are looking closely at the drivers of consumer healthcare behavior. In many cases, these drivers are well beyond what technology and health plans can independently surmount… Health plans should prioritize relationships with consumer engagement vendor partners that are placing their technology solutions in the context of consumer environmental and behavioral attributes to improve interest, adoption and outcomes."1
Proprietary Behavioral Intelligence
Eliza has spent more than a decade engaging people in conversations about their health and has amassed one of the world's largest consumer health data assets of the attitudes, behaviors, and motivations that drive people's health and healthcare decisions. The Eliza Hx solution suite leverages both the Eliza Engagement Index™ (EEI) and the Vulnerability Index™ (VI). These predictive instruments contribute to more accurate and holistic views of both clinical and retention risk at the member level. Fortified with this intelligent data, the Eliza Hx solution suite allows customers to implement refined targeting and messaging strategies to help address Health Exchange priorities, influence healthy behaviors, positively impact outcomes and multiply the return on their health engagement management investments.
For example, the Eliza Engagement Index is a scoring algorithm based on predictive attributes of engagement. The EEI – which is unique in the field – evaluates a population as a distribution of not just cost or risk but also engagement. The EEI creates an instant picture of how available, receptive, and responsive members are to a brand, and how a brand compares to other potentially competitive brands.
Eliza's Vulnerability Index is a way for organizations to identify and support members regarding life-context conditions. This type of outreach has the potential to be more relevant and welcomed by plan members. In fact, Vulnerability data show that people eagerly want support in balancing the many factors in life. Approximately 80% of individuals want help from their employers and health plans in dealing with financial stress. Nearly all those surveyed (97%) wanted help in managing caregiving-related issues. In examining overall healthcare spending, those with lower Vulnerability scores have significantly lower associated medical costs. The opposite holds true for people with higher levels of Vulnerability.
When applied to Health Exchange initiatives, the Vulnerability Index allows Eliza Hx customers to:
- Better understand the needs of individuals and populations, including the specific challenges they face and the ways in which they cope;
- Identify new opportunities for targeting and engagement;
- Reach out in ways that meet an individual's current needs and challenges;
- Segment populations by both clinical and financial risk before incurring claims;
- Determine how and where to focus efforts; and
- Design tailored approaches to help people manage the challenges that drive costs and utilization, as well as satisfaction.
"Building 'healthy exchanges' isn't simply a matter of reaching out to people -- it's about using insights to help establish legitimate, valuable, loyal relationships with individuals that build mutual value and brand loyalty," said Alexandra Drane, Founder and Chief Visionary Officer of Eliza Corporation. "Much of Eliza's insights come from our proprietary technology and data assets. When we deliver back to our customers granular data about how people are behaving, they can use our Behavioral Intelligence to redesign their strategies in a way that reflects how real people want to interact with the resources that exist."
Surround-Sound: multi-touch, multi-modal
Eliza's surround-sound approach increases engagement rates with personalized interactions, across multiple modes of communication. Eliza's multi-modal, technology is effective not only because it is optimized for Health Engagement Management programs, but also because it offers life-like interactions, relevant, engaging content, and data-driven segmentation. This unique approach allows organizations to build, respect and respond to member profile attributes, such as selection optimization for communications channel or language. Some examples of the impact Eliza outreach has had, include:
- Increasing the number of patients who get their recommend diabetes screenings by 76%;
- Increasing colon cancer screening rates in a Medicare population by 137%;
- Quadrupling participation in an online smoking cessation program; and
- Significant boosts in engagement among young, generally healthy individuals related to their perceptions of their health plans' brands far beyond what more expensive, traditional advertising campaigns could deliver.
America's Health Insurance Plan Institute (AHIP)
Eliza Corporation was invited to speak at AHIP, the national trade association representing the health insurance industry, for the following discussions. During these discussions, additional data and insights about the Eliza Hx solution suite will be revealed:
- Wednesday, June 12: Enhancing the Consumer Experience with Health Plans
- Friday, June 14: Creating a New Paradigm: new models and data to influence behavior
TWEET: [email protected] behavioral intelligence, consumerism strategies + technology = "healthy" Exchanges @ElizaCorp @adrane #AHIPInstitute
For more information about the Eliza Hx solution suite and other Health Engagement Management offerings, email [email protected].
About Eliza Corporation
Eliza Corporation ("Eliza") is devoted to making people happier, healthier, and more productive. The pioneer and recognized leader in Health Engagement Management, Eliza draws from more than 900 million interactions with people about their health, and blends business intelligence, technology, and communication expertise to improve care experiences, reduce costs and advance population health. Each program is powered by Eliza's engagement-based analytics and population segmentation, and delivered via our patented speech recognition technology, rich web and multi-modal delivery platform (including automated calls, emails, text messages, mail, social and mobile interactions). These programs consistently yield the best outcomes in the industry in terms of increased engagement, health and wellness measures, and sustainable ROI. Eliza was founded in 1998 and is headquartered in Danvers, Massachusetts. For more information, please visit www.elizacorp.com.
All product and company names herein may be trademarks of their registered owners.
SOURCE Eliza Corporation