ATLANTA, July 6, 2016 /PRNewswire/ -- Today, experience design agency Sparks Grove, a division of management consultancy North Highland, announced that Elizabeth Searcy has been named as global head of Sparks Grove. In her new role, she'll take on the strategic leadership responsibilities for Sparks Grove, while also continuing to serve as a client executive. Searcy will report to Sparks Grove incumbent leader, Alex Bombeck, who now serves as a president at North Highland, leading the firm's service lines and capabilities.
"Since joining Sparks Grove in 2013, Elizabeth has been instrumental in helping to grow the agency and further develop many of our most important client partnerships. I'm confident that Elizabeth, along with all of our executives, will continue to grow Sparks Grove and apply both business strategy and creative execution to solve our clients' most pressing challenges," said Bombeck.
Searcy has more than 20 years of marketing experience and a consistent track-record of driving positive and profitable results for clients through creative and strategic thinking. She has deep experience across the broad spectrum of marketing, including digital, experience design, marketing and brand strategy, and product development. She is known for her success in developing brands and strategies in global, challenging and complex business environments and venture-backed growth companies. Prior to joining Sparks Grove in 2013, Searcy worked with several growth stage companies, as well as notable Fortune 500 companies, leading a number of global and industry-recognized branding and marketing activities.
Searcy is a graduate of Florida State University and holds an MBA in Marketing from Goizueta Business School at Emory University.
About North Highland
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a "Best Firm to Work For" every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
About Sparks Grove
Sparks Grove is an Experience Design agency. As a division of global consulting firm North Highland, we apply design thinking to plan, make, and execute human experiences that cultivate growth for clients. We use insight, foresight, strategy, design, and development to transform businesses to more human-centered, purpose-driven organizations.
If you're interested in learning more about our approach to experience strategy & design, or how Sparks Grove can help you solve a pressing business challenge, please visit us at www.sparksgrove.com or contact us at: + 1 404-961-9900.
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SOURCE Sparks Grove