ElizabethStreet.com Debuts Today

NEW YORK, May 9, 2012 /PRNewswire/ -- Mediabend Capital, the venture capital firm founded by entrepreneur Emanuele Della Valle, announces today the official launch of ElizabethStreet.com, the new online destination for stylish moms around the world.

(Photo:  http://photos.prnewswire.com/prnh/20120509/NY02513 )

First launched as an app in October 2011, Elizabeth Street expanded earlier this year with the soft launch of the website as a platform and resource for chic moms around the world.

Now, in time to help celebrate Mother's Day, Elizabeth Street marks its official launch today with a feature on maternity expert, designer, and motherhood coach Rosie Pope. Pope, who is currently expecting her third child, opens up to Elizabeth Street about her pregnancy, what it's like raising her kids in New York, and the upcoming new season of her hit Bravo show Pregnant in Heels.

"The second season is a little wilder," Pope tells Elizabeth Street of the show. "We push the envelope in different ways with topics that are very popular right now and important to discuss. Whether it's placenta-eating or home births or breast milk banks, we cover absolutely everything and push it to the limit."

The feature will appear along with an exclusive Mother's Day Gift Guide curated by Pope and her "Mom Essentials", a round-up of all those must-haves that make a mother's life more organized, stylish and fun. On Friday, Elizabeth Street readers will also find an exclusive interview with designer, entrepreneur and new mom Ivanka Trump. In addition, Elizabeth Street will introduce a new section called Little Pink Book, a localized directory offering suggestions for moms across the world on the best places to eat, shop, and spend time with their kids. Little Pink Book offers recommendations and suggestions from moms like Pope, Trump, Rachel Zoe, Busy Philipps and Carolina Herrera de Baez in cities like New York, Los Angeles, London, Milan, Paris, Berlin, Hong Kong and Tokyo, with more to follow later this year.

As the ultimate online destination for stylish moms, Elizabeth Street covers fashion, travel, activities, culture, philanthropy, and lifestyle with a unique voice geared towards moms who want the best for themselves and their families. Notable mothers in the fashion and creative fields like designers Cynthia Rowley and Dee Ocleppo, fashion executive Amanda Brooks and ELLE magazine editor Anne Slowey are also featured in a playful mix of interviews, video segments, and street style shots that give readers an intimate look into their lives.

"I noticed my wife and her friends spending tons of time online trying to find the best for their families, from what to do with their children to the best places to visit," says Emanuele Della Valle. "With Elizabeth Street, I wanted to create a platform that inspires and speaks to them."

"Driven by the idea that a happy mom equals a happy child, we are launching the site with the belief that nurturing varied interests makes women great mothers," adds Ludovica Pellicioli, editor in chief of Elizabeth Street. "Moms are constantly looking for inspiration from other mothers and Elizabeth Street offers inside information, courtesy of enviably stylish moms from around the globe."

To view the site, visit www.ElizabethStreet.com.

To download high-res images of the site, visit http://wtrns.fr/dS3jEM6a1zx3wEo. 

SECTION DESCRIPTIONS

STYLE – A mix of profiles, interviews, and stories meant to inspire stylish moms. "Mom Essentials" features moms who share their tips and must-have items. Other columns include "Designer Mom Interviews," which features candid chats with fashion designer moms about their style and inspirations, and "In Her Closet" where the site's editors go in for a private tour of the closets belonging to the world's chicest moms. Upcoming moms to be featured in "Style" include Josie Maran, Jennifer Meyer, and Shoshanna Gruss.

LIVING – Tips and advice for the family including recipes, profiles on mommy bloggers like Tia Williams from "Shake Your Beauty" and Hollye Jacobs from "Silver Pen," a column by writer Jill Kargman called "Jill's Corner," and a "Going Green" column written by notable green expert and New York Times writer Alexandra Zissu.

DISCOVERIES – Chic moms report on their discoveries from around the world, from what to pack for a local trip to the museum to tips for the perfect vacation in Tulum, Mexico.

LITTLE PINK BOOK – Local directories providing moms around the world with the best of each city. Launching with eleven cities – New York, Los Angeles, London, Milan, Paris, Rome, Berlin, Madrid, Hong Kong, Tokyo and Shanghai – the section will add more markets in the coming months. Moms contributing to the section include Rachel Zoe, Busy Phillips, and Carolina Herrera de Baez.

ABOUT MEDIABEND CAPITAL

Mediabend Capital is a venture capital firm and digital media company whose mission is to create and acquire digital media properties. Focusing on today's ever-changing mediascape, each of the company's digital brands speak to international users from a specific and unique point of view.  Mediabend Capital, founded in 2011 by Emanuele Della Valle, most recently launched the Elizabeth Street platforms as well as LifestyleMirror.com, an innovative approach to the converging worlds of lifestyle content and e-commerce. Other launches are slated for the second half of the year.

SOURCE Mediabend Capital